If a lot of media talk about " Me (s) without tobacco "As a national campaign largely inspired by the English example, we can now admit, this one really has no ambitions of" Stoptober ". If in England, the e-cigarette has been very widely promoted via public display, in France we plebiscite the series " Plus belle la vie To push the population to end smoking.
NO, FRANCE DID NOT FOLLOW ITS ENGLISH NEIGHBOR!
To believe that in our beautiful country, we have nothing better than " Plus belle la vie“, A television series on public channels to highlight smoking cessation. Two characters from this series, Stéphane (played by Stéphane Bierry) and Zoé Prieur, will be the ambassadors of Me (s) without tobacco, in unpublished advertising spots. Until the end of November, they will find, in "real time", the same challenge as the French who decide to stop smoking.
What ambition will you tell me ... When in England, the Stoptober set up a free distribution of nicotine substitutes and e-cigarettes, launched a public poster campaign " Time to switch? ”Encouraging smokers to switch to e-cigarettes and indeed in France we are putting the package on the actors of a popular series certainly but which will not affect all smokers.
What we are sure, however, is that life is better with the e-cigarette! And it is this message that we would like to see in the French public space.
