Scuderia Ferrari is once again at the heart of the controversy and finds itself accused of a possible violation of the anti-smoking law during the first round of the Formula 1 season in Australia.
AUSTRALIAN AUTHORITIES OPEN AN INQUEST!
La Scuderia Ferrari could find itself in violation of the anti-tobacco law in Australia during the first round of the season due to the promotion of the new brand Winnow Mission from his longtime partner, Philip Morris. Last October, as part of the Japanese Grand Prix, Ferrari announced the signing of a commercial partnership with Philip Morris International's new brand, Mission Winnow.
The brand logo is reminiscent of the Marlboro logo, which was once displayed on the bonnet of Ferrari Grand Prix. But just over a month from the opening of the 2019 season, the Australian authorities have opened an investigation to determine if Ferrari complies with the anti-tobacco law in Australia with the Mission Winnow logo on its car.
Since the appearance of the Winnow Mission logo at the Japanese Grand Prix, it has been suggested that the white chevron on a red background and the general design of the logo was only a marketing strategy to circumvent the rules on tobacco law and make think indirectly about the Marlboro brand.
Since 2007, global tobacco advertising regulations have resulted in the gradual withdrawal of the F1 cigarette brand and Ferrari has abandoned the Marlboro brand in 2011. However, the Maranello firm maintained a healthy financial relationship with Philip Morris as fans continued to visually associate the Ferrari and Marlboro brands with clever logo creation work.
In 2010, Ferrari was forced to remove its partner's logo on its cars after anti-tobacco associations claimed that its subtle design [barcode] was a subliminal advertising case for Marlboro.
Philip Morris reacted to these accusations made by Australia, pointing out that all agreements signed between Ferrari and PMI were outside the Australian legal framework.
« Philip Morris Australia's parent company Philip Morris International and Scuderia Ferrari maintain a global partnership, fully managed outside of Australia. » can we read in a brief release of the mark.
