While Canada bans advertising for tobacco and especially for electronic cigarettes, the authorities could on the other hand authorize it for cannabis, which will be authorized for sale in mid-2018. At least that's what the producers hope.
CANNABIS LESS DANGEROUS THAN VAPOTAGE?
Is the consumption of cannabis less dangerous than that of a nicotine e-liquid? This is clearly the question we have the right to ask ...
Canada is preparing to legalize the use of cannabis for recreational purposes. This revolution is scheduled for mid-2018. And the producers who are already in the line to flood the market are already starting to work on marketing.
The problem, of course, is that Canada bans all forms of tobacco advertising. This has been the case since 1972 on TV and radio and, since 2009, in the written press. The Association for Public Health of Quebec (ASPQ) therefore wishes to see the same line adopted for cannabis.
Yet cannabis producers hope to win their case. And to convince the authorities who have not yet decided on the issue, they have an argument that they consider unstoppable: advertising would have the mission of encouraging consumers to turn away from the black market.
« The guidelines we have adopted are really a consumer protection initiative, underlines thus in La Presse Pierre Killeen, the spokesperson for Hydropothecary, one of the two authorized producers in Quebec. We need regulations to explain how our products are healthier and safer than those on the black market. »
Moreover, to show their goodwill, Canadian cannabis producers have developed a self-regulatory guide, to facilitate the work of the 
legislator. This guide that was obtained La Presse includes eight main points, including the commitment to promote only one brand and not the consumption of cannabis in general, the ban on targeting those under the age of 18 with animals or characters likely to appeal to young people, or the 'obligation to advertise in programs that bring together at least 70% of adults.
Quebec Association for Public Health do not hear it that way: " They want to be able to run ads on TV and radio, as long as 70% of the audience is adults, Explain Émilie Dansereau-Trahan of the ASPQ. That would mean they could run commercials while Everyone's Talking About It. This is frankly nonsense. »
Source : BFM
