In Canada, the youth vaping hunt doesn't stop! In the company of two 19-year-olds, Flory Doucas, the spokesperson of the Quebec Coalition for Tobacco Control explains to Stéphan Office that e-cigarettes created to quit smoking are also creating a new generation of smokers.
"SOURNOUS PROMOTION TECHNIQUES ..."
Young people's natural interest in the exuberant flavors and smoke of vapers, negligent federal regulations on the matter, and sneaky promotion techniques by tobacco companies are creating the perfect storm to boost tobacco use among young people, according to Flory Doucas, spokesperson for the Quebec Coalition for Tobacco Control.
« It was not products for people who do not smoke. The framework should have been much more preventive, and that's what the federal government did not do. Tens of thousands of young people will fall into the trap before the rules tighten. "- Flory Doucas
Ms. Doucas is particularly against the fact that the promotion of e-cigarettes and derivatives has been permitted since the coming into force of the Tobacco and Voke Products Act in 2018. " In Quebec, we have a robust law, which is challenged by the vaping industry, but elsewhere in Canada, there have been advertisements on TV and on social networks She denounces.
Meanwhile, vaping is on the rise in high schools. " No one wants to go to the public square and say that it is influenced by advertising, but in fact, it is scientifically documented: advertising encourages the use of a product and contributes to the social norm, continues the representative. On YouTube, on Facebook, on Snapchat, young Quebecers see very sophisticated images, programmed and put forward by manufacturers. We understand that it [launches] a fashion. »
According to Megan Fog, the best advertising for the vaper is still the influence that young people suffer from their peers. " There is a lot [of vaping] in schoolyards, in the locker room, she says. In the parties, you open the garage door and there's a “boucane show”, like Les sœurs Boulay. It's crazy. »
Source : Ici.radio-canada.ca
