PRESS RELEASE
Gaïatrend, a company recognized on the electronic cigarette market and leader in the creation of e-liquids in France, now dresses its bottles of cardboard boxes to bring a better level of information to its consumers. Precursor of a quality approach and transparency at the highest level of the market, the company wants to raise the level of requirements for vape products. To do this, the company has modernized its entire process of industrialization, subject to an investment of more than one million euros.
Better product information
Operating in a strict regulatory context (Tobacco Products Directive - TPD), Gaïatrend and its ALFALIQUID brand want to professionalize the supply of vape in France and thus provide the consumer with better information about their products. Thus, faithful to its mission of pedagogy, education and public awareness, Gaïatrend is already putting in place a consumer information system inspired by the pharmaceutical industry, in order to anticipate future directions enacted for the vape.
The brand ALFALIQUID now presents its bottles of e-liquids in individual boxes. It wishes to provide the consumer and his entourage a high level of information on the composition of its products and their use, intended to reassure the use of products.
Each vial is now distributed in a cardboard box, which contains the identification information of the ranges, the nicotine level, as well as the regulatory indications. A user manual is inserted and provides a complementary level of information on the composition and consumption.
This new packaging is also accompanied by an evolution of the traditional shades of green corks to reinforce the identity of the different ranges. Each bottle is now surmounted by a cap displaying the color of the range to which it belongs: blue (classic range), violet (cocktail range), yellow (fruity range), orange (gourmet range), light blue (freshness range) ), black (DARK STORY range) and red (ALFALIQUID SIEMPRE range).
Reorganization of the process of industrialization and investments
Gaïatrend produces all of its e-liquids in Lorraine. The 7 000 m2 of the production unit are dedicated to it with state-of-the-art equipment. The company wants to fully control the entire production chain of its products, without the use of subcontractors. This has been completely reconfigured to preserve the entire process of manufacturing e-liquids (blends, inflamation, labeling, creation of boxes, canning, order preparation and shipping). It's total more than a million euros who was invested in this project for acquiring new, more efficient machines, at higher rates. Requiring an increased technicality, they allow today a rise in competence of the collaborators and a diversification of their missions.
These new facilities now offer Gaïatrend the opportunity to adjust its production capacity to its growth objectives for the coming years. ALFALIQUID currently has more than 50% of the e-liquid market in France. This success has been built thanks to its wide range of flavors developed and produced in line with its commitments in terms of consumer health and compliance with health rules at each stage of production.
About Gaïatrend
Created in 2008 in Lorraine, Gaïatrend is the pioneer of the creation, manufacture and distribution of high-end e-liquids. The family business was founded on two fundamental values: respect for health and respect for nature, from which it derives its name "Gaia", a mythological goddess often called "Mother Nature". With a hundred flavors, Gaïatrend's flagship brand, ALFALIQUID, offers a palette for every palate, from beginners to experts
More information on Gaiatrend official website et Alfaliquid
