CULTURE: Big Vape, a documentary on e-cigarettes from Netflix

CULTURE: Big Vape, a documentary on e-cigarettes from Netflix

This is a fairly rare event that took place on the world's largest streaming platform. “ Big Vape: The fall of Juul » is the first documentary dedicated to vaping presented on Netflix and if doubt is obviously allowed, this should not make us forget that the electronic cigarette is today an integral part of society as an alternative to tobacco and other tobacco substitutes.


THE CRAZY STORY OF JUUL, FROM DREAM TO NIGHTMARE!


In this story counted by Netflix nothing is completely black or white... From the small start-up to the multi-billion dollar company, from help with smoking cessation to the outrageous accusation of a global epidemic, nothing will be spared at Juul in this documentary presented in four episodes. However, it's difficult to get an idea without having seen it, so we can only advise you to watch it.

In the first episode two Stanford students take on the tobacco industry with a sleek new adult smoking product...and encounter many difficulties. The second part deals with Juul which releases a subversive campaign targeting young people, but its successful ads arouse criticism and encourage the FDA to legislate.

Success is the theme of the 3rd episode, videos that have gone viral on social networks and word of mouth make Juul refills a success, particularly among minors, thus scandalizing the nation. The end of the documentary focuses on Juul's founders becoming billionaires through a historic deal, leaving the employees divided. A health crisis linked to vaping puts society at risk…

Released in 2023, “Big Vape: The Fall of Juul” is a documentary in series format of four episodes (approximately 45 minutes). The documentary is available on the Netflix platform. 

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