The name " Wrigley Probably does not tell you anything at first, yet you all know this American brand based in Chicago that markets chewing gum in France Airways, Freedent or sweets Skittles. This world-renowned manufacturer recently launched a procedure for intellectual property infringement against an American store that used the name as well as the packaging design of their products.
AN INTEGRAL VIOLATION OF INTELLECTUAL PROPERTY IN THE VAPE
While the vaping market continues to grow, cases of intellectual property infringement are also growing in number. This time, it is an American confectionery giant which recently attacked the “Chi-Town Vapers” store which offered e-liquids copying the name and packaging of the famous Wrigley products, benefiting from their notoriety. .
The manufacturer Wrigley based in Chicago in the United States has therefore filed a lawsuit to protect its brands "Juicy Fruit" and "Doublemint". The company believes that by calling its e-liquids " Dbl Mint " and " Joosy Fruit And using similar logos, " Chi-Town Vapers »Took advantage of the brand without having permission.
To Michelle Green, Wrigley spokesperson: " The use of popular brands of chewing gum is misleading or even irresponsible" Robert Wilson, owner of Chi-Town Vapers and Chi-Town Labs. did not wish to comment on the procedure that was triggered.
Currently, Wrigley is trying to restrict Chi-Town Vapers by blocking sales of "similar" products to their trademarks. Other products, such as certain concentrates that mimic “Skittles” candies, may well suffer the same fate in the near future.
