British American Tobacco France has just issued a press release announcing the official launch of Vype, a new electronic cigarette " revolutionary". While the health bill was recently passed, Big Tobacco is going out of the woods to enter the market. Here is the full press release from British American Tobacco.
« British American Tobacco, world number two in tobacco, leader in the development of low-toxicity products, hits hard by launching Vype on the French market in December 2015.
Vype, with its flagship product « Vype ePen ", Inaugurates a brand new vaping experience. With its unique capsule system, Vype offers a revolutionary solution in terms of ease of use, design and quality requirements at a level never before achieved.
• So simple!
It takes no more than 7 seconds to change the capsule and switch from one flavor to another. The intensity of the steam is instantly adjustable thanks to two very intuitive buttons. Innovative, tactile design for a light and chic grip.
• Vype, the modern heir to a large group !
Vype meets the highest quality standards because the range was developed and designed by the best scientists of the BA Group's research and development center based in Southampton (UK). Vype thus benefits from a great experience to offer an optimal steam.
• Event !
Vype will benefit from a launch of a scale never seen in the electronic cigarette industry: ambitious communication campaign all media: TV, press, display and internet ; many events throughout France and animations in points of sale. Vype will be available in tobacconists (3 000 in Metropolitan France) and on govype.fr, in kit form at the price (public advised) of $24,90 and the refills of e-liquid to $5,90 (recommended retail price). "
Source : lemondedutabac.com
