Last April, ECigIntelligence, an independent market research firm specializing in the vape sector has launched a major survey of electronic cigarette shops for owners or store managers in France. This survey conducted in collaboration with Vapoteurs.net et PGVG today unveils its results.
THE CONTEXT OF THE SURVEY
This online survey was conducted by ECigIntelligence on e-cigarette shops between April 2017 and May 2017 in France to get an overview of product categories, brands, revenue and current attitude regarding the vape industry .
The survey gathered 165 responses, representing more than 500 stores in France, the majority of respondents were independent traders in operation for at least 2 years. More than 70% of respondents operated in less than three different locations. The responses were gathered with the collaboration of the PGVG magazine and the information site Vapoteurs.net. The online survey was sent to respondents via the platform Survey Monkey.
THE RESULTS OF THE ECIGINTELLIGENCE SURVEY
Revenue Analysis
- The average turnover per month is approximately € 24.
- Sales of e-liquids generate around 60% of turnover.
- More than 90% of income comes from physical stores. (compared to 7% for online shops and only 1% for wholesalers)
- By product category, we find first of all e-liquids with 57% of turnover then mods / starter kits with 24% of turnover, atomizers with 14% of turnover and finally "other products" with 4% of turnover
Analysis of sales of e-liquids
- The average number of bottles (all capacities combined) is estimated at a figure of 1500 to 2000 bottles per month.
- The flavors "Fruits", "Tobacco" and "Menthol" are the most popular.
- The most popular nicotine concentrations are 6mg / ml followed closely by zero nicotine.
* Zero nicotine is represented at 20%.
* 1,5 mg / ml is represented at 7%
* 3 mg / ml is represented at 13%
* 6 mg / ml is represented at 25%
* 12 mg / ml is represented at 19%
* 18 mg / ml is represented at 13%
* 24 mg / ml or more is represented at 3%
- The e-liquid sector is dominated by the French brands, Alfaliquid, D'lice and VDLV which are the three most cited brands.
Hardware Sales Analysis
- The distribution of e-cigarettes in the vape industry is dominated by Chinese groups. The most cited manufacturers are Eleaf, Joyetech, Kangertech, Aspire, and Smoktech.
Perspectives and regulations
- 90% of respondents say they are "optimistic" about the industry when it comes to future prospects.
- In terms of impact following PDT, the three most common responses are the delay or abandonment of business expansion, the reduction in expenditure on professional services as well as the reduction in inventory.
For more information on the survey, go to the official EcigIntelligence website.
