Whatever may be said, ecology and respect for the environment are real global issues. In this context, the giant British American Tobacco recently announced that Vuse, his e-cigarette brand (formerly Vype in France) had become the world's leading carbon-neutral vaping brand. A real commitment and good news for a future of more responsible vaping.
VUSE, A CARBON NEUTRAL PRODUCT!
This is unexpected news, but not necessarily surprising. At a time when the question of ecology is omnipresent, the giant British American Tobacco announced that Vuse, his vaping brand, had become the world's leading carbon neutral vaping brand.
Vuse's carbon neutrality has been achieved in particular through carbon offsetting through reforestation projects. This announcement testifies to " BAT's deep and long-standing commitment to being a responsible company and reducing its impact on the environment " , highlighted Kingsley Wheaton, marketing director at BAT.
In addition, this achievement contributes to the company's climate objectives: BAT aims to achieve the neutrality of its internal operations by 2030 and neutrality across the entire value chain by 2050.
