British group Imperial Brands recently announced an increase in its investments in its blu e-cigarette brand. On Tuesday, the group said it made profits above annual forecasts.
AN INVESTMENT IN HEATED TOBACCO AND ESPECIALLY VAPOTAGE!
The group Imperial Brands may well reduce the gap it currently has with its competitors Philip Morris et British American Tobacco (BAT). According to the group's general manager, a new heated tobacco product could come to Japan in 2019.
More importantly, Imperial Brands also plans to increase its investment in its blu e-cigarette brand to the tune of approximately 100 million pounds (115 million euros) over the next six months. The company is also in talks with health regulators in the United States about launching a new “connected” e-cigarette with built-in age verification, the CEO said, Alison Cooper.
According to her, the new connected model could be launched as early as next year, just when the FDA is making vaping among young people a priority. "We believe Imperial will continue to surprise its investors with its risk reduction products," said Owen Bennett, analyst Jefferies.
The Imperial Brands group announced 7,73 billion pounds of revenue at 30 in September, up by 2,1% from the previous year.
