After Ferrari and its association with Philip Morris, it is now the manufacturer's turn McLaren to partner with the giant British American Tobacco. Presently putting forward his e-cigarette Vype »And his heated tobacco product« Vuse", The tobacco giant sees in this partnership a global forum for products with reduced potential risk.
TOWARDS A “BETTER NEXT DAY” FOR MCLAREN AND BAT?
While a week of new single-seaters and delivered has just started, McLaren announces a partnership to say the least surprising, associating with British American Tobacco (BAT), one of the largest tobacco companies in the world.
The company is known to fans for having been, from 1999 to 2005, one of the main shareholders of the BAR team - today Mercedes. We particularly remember the presentation in 1999 revealing two different liveries, hence a legal standoff with the FIA. No smoky blow in 2019 with tobacco advertising banned since 2005, only Marlboro remaining with Ferrari via its camouflaged sponsorship.
Today McLaren speaks of an agreement which " se based only on products with reduced potential risk as well as technology and innovation" The idea according to the team is to bring together two companies that not only share these common interests, but also " a concrete desire to mark a significant change in their respective industries". Hence the slogan " a better tomorrow" , a " next day best »
Kingsley Wheaton, BAT's marketing director, is more explicit in the same press release, welcoming a partnership that “ provides a global forum for our reduced potential risk products such as Vype and Vuse". What could imply the presence of these brands of electronic cigarettes on the future McLaren livery?
In addition to the potential publicity of “vaping”, the McLaren-BAT agreement is also technological, since the group will participate among other things in the development of batteries and advanced materials.
Source : Franceracing.fr/
