This is a great first! The e-cigarette brand Vype which belongs to the tobacco company British American Tobacco will appear on the 1 Formula of McLaren at the next Bahrain Grand Prix.
A FIRST FOR THE PROMOTION OF THE VAPE IN F1!
This will therefore be the first time that a Formula 1 team has promoted an e-cigarette by directly naming it. Indeed, the brand logo Vype belonging to British American Tobacco (BAT) will be present on the racing car McLaren during the Bahrain Grand Prix. This comes after McLaren and Ferrari have withdrawn promotions from their sponsors for the Australian Grand Prix.
Last month, McLaren announced its new partnership with BAT, initially the car featured a slogan A Better Tomorrow».
At the time, Kingsley Wheaton, BAT marketing director, said that the agreement with McLaren “ provides a truly global platform that will allow us to better resonate our potentially reduced risk products, including our Vype, Vuse and Glo brands. »
What we understand after this surprise announcement is quite simply that the contractual relationship between BAT and McLaren is such that BAT has the possibility of proposing different appointments. They felt that in countries where advertising of these products is legal, they will display it on the car, provided it is a "potentially reduced risk productOr new generation.
Source : Racefans.net/
