The e-cigarette continues to prevail among tobacconists and some brands seem to be doing better than others. According to Seita, the refillable capsule e-cigarette myblu is now number one in sales at tobacconists. Indeed, according to the tobacco company, more than one in two closed systems purchased would be a myblu,
MYBLU, A REAL BET FOR IMPERIAL BRANDS?
In June 2018, Seita, sector of the group Imperial Brands, said myblu. Nine months later, in a context of increased competition, the brand materializes its bet: to democratize the vape, with a simple and accessible product. myblu becomes number 1 sales of electronic cigarettes closed system in the network of tobacconists (statistical data Logista on the sales made in January 2019 by a representative panel of 2.800 tobacconists).
This result demonstrates the commitment of the Imperial Brands group, through its Seita sector in France, to supporting smokers who wish to quit smoking. Beyond a commercial commitment, it is a real corporate desire to support the transformation of the tobacco market towards vaping, by democratizing innovative solutions. A basic trend in Western countries, where cigarette sales are falling sharply.
With over 15 000 tobacconists referencing mybluSeita continues its transformation towards the vape, while relying on its historical DNA, proximity, accompanies tobacconists to their profession of tomorrow, while offering smokers an alternative 95% less harmful.
Source : Lemondedutabac.com/
