Born in 2015, the Juul e-cigarette made a discreet but very noticed arrival in France. Despite the many controversies surrounding it, Juul has captured 70% of the vaping market in the United States and its distribution is very successful in France.
THE JUUL " SHARE LIKE SMALL BREADS "!
« It's like rolls. It does not happen a day without selling a Juul“, Rejoices this manager of a Parisian e-cigarettes store. His shop is one of the fifty who got to sell the Juul, this new vapoteuse, as soon as it arrived in France on December 6. " The success is such that at the beginning, the start-up did not manage to deliver enough to us. She had underestimated the demand“, Continues the dealer.
Six weeks later, confirmed by the excellent returns from dealers " Juul launches new stores every day" , congratulates himself Ludivine Baud, the CEO of Juul France. Paris is starting to have a very good network, and while there are now only two retailers in the region, "we are working on our deployment in other large cities," she adds.
This box was born from word of mouth, since in France, the Californian start-up that manufactures the Juul has not made any publicity around its arrival. She didn't need it: " People walk into my store saying 'I want Juul and such scent refills'“, Underlines the Parisian dealer. The French have no doubt also heard about it in the media and on social networks, which for months have been telling the impressive enthusiasm for Juul in his country of origin, the United States.
To see if the famous brand will manage to establish itself definitively on the vaping market in France in the coming months.
Source : Bfmtv.com/
