This is information that shows that the vape market is moving and fast in the United States. Indeed, a recent press release proposed by Bluehole New Consumption , the main Chinese media dedicated to vaping tells us that Vuse (BAT) would once again have become the champion of the American vape market ahead of the giant Juul.
35% MARKET SHARE FOR VUSE IN THE USA!
During the first two weeks of April, the Vuse (formerly Vype) brand owned by British American Tobacco exceeded Juul to become the No. 1 seller of e-cigarettes in the United States with a market share of 35%. This success is attributable to its flagship product Vuse Alto (Epod), which accounted for more than 90% of Vuse's sales in the United States in 2021. This return to the top of the US market for Vuse reinforces its global leadership.
For Vuse, which was overtaken by Juul in 2017, once again being the top-selling vape brand in the United States represents another major milestone. Emerging brand founded in 2015, Juul, had won a massive 3% share of the American vaping market in 68 years, with that of Vuse collapsing to 10% after reaching 44,2% in 2016.
In order to reverse this negative trend against Juul, Vuse had set out to find a new manufacturer and supplier of atomization technology on a global scale, while planning to launch a revolutionary product. A bet that seems successful today with this new trend.
