A study suggests that heated tobacco may experience explosive growth. This system normally allows tobacco to be heated for consumption in aerosol form. This product is currently available in Japan and Switzerland, but a study suggests that Google queries about this product are important.
STUDY ANNOUNCES PHENOMENAL GROWTH OF HEATED TOBACCO
A new study that will be published in PLoS ONE by John W. Ayers, Associate Professor of Public Health Research at the San Diego State Universitysuggests that this new method of tobacco consumption could experience considerable growth in the future.
According to Mr. Ayers, le heated tobacco could be introduced in some countries to appeal to health conscious consumers. The first heated tobacco product filed for FDA approval in the United States in May 2017.
Since the heated tobacco is only available in some countries, it is difficult to identify global trends. And this lack of data does not allow predictions of its impact on new markets.
John W. Ayers and his colleagues turned to Google's search trends to understand the appeal of this heated tobacco in Japan, which is the first country to offer national availability. In Japan, you can buy the Ploom TECH which is available since March 2016, the IQOS from Philip Morris International which is available since April 2016 and the Glo de British American Tobacco which is available since December 2016. The team focused on research for the heated tobacco including generic terms and major brands and analyzing their relative popularity across all searches from 2015 to August 2017.
The team then compared a portion of all Google's queries for heated tobacco in Japan versus a portion of all Google queries.
for electronic cigarettes in the United States. The total number of queries for heated tobacco in Japan increased by 1 426% during the first year in 2015. From 2015 to 2017, the number of queries has increased by 2 956%. Projections based on forecasts of observed trends suggest that demands for heated tobacco will continue to grow at a similar rate through 2018.
"Heated tobacco is hugely popular" according to the co-author of the study Mark Dredze, professor of computer science at Johns Hopkins University. " There is 2 years ago, there was no petition in Japan for smokeless tobacco, but now we have 5,9 millions to 7,5 million queries a month. »
In addition, the team found that in Japan the interest in the heated tobacco increased more rapidly than the interest in Electronic cigarettes when introduced to the market. This suggests that heated tobacco is being introduced to new markets and that its popularity may even overshadow e-cigarettes.
Source : Actualite.housseniawriting.com / Cipretvaud.ch
