sort of epiphenomenon, Juul made a big splash for several years in the land of Uncle Sam. For several months accused of having targeted teenagers in its marketing strategy, the brand now finds itself forced to pay the “poop”. The American vape giant must now pay 22,5 million dollars to the State of Washington.
JUUL, PROFIT BEFORE HEALTH?
It's a blow for the vape in the United States and especially for an actor who has become historic in a few years: Juul. Indeed, the brand will have to take out its checkbook. The US maker of electronic cigarettes has agreed to pay $22,5 million in a lawsuit in the United States, according to the Washington State Attorney General.
The latter accuses him in particular of having targeted adolescents in his marketing strategy. The company, which sells vapes in various flavors including mango and crème brûlée, has admitted no wrongdoing but has agreed to limit its ads. Juul Labs will thus withdraw advertisements aimed at young people, including on social networks. It also undertakes to work so that its stores in the State of Washington do not sell products to minors.
» Juul puts profits before people “, asserted Attorney General Bob Ferguson, who initiated the complaint in 2020. “ The company has fueled a skyrocketing rise in teen vaping. Juul's behavior reversed decades of progress in battling nicotine addiction ", he added. Dishonest claims even though the American model is based on making money above all else.
In short, while Mc Donalds, Coca-Cola or tobacco companies can work in complete peace of mind, Juul suddenly finds itself forced to pay for the broken pots of a system that is not really fair and just.
