It is a real hurricane which has just hit the vaping market in the United States. Johnson Creek, an e-liquid manufacturer that has long been a leader across the Atlantic had to close its doors after going bankrupt.
A GIANT OF THE AMERICAN E-LIQUID PRESENT SINCE 2007 CLOSES ITS DOORS!
It's astonishment in Uncle Sam's country! In an article published Monday on the official website of Johnson Creek, the chief operating officer, Heidi Braun, apologized to customers saying, " I'm really sorry that we failed.". Even if it remains uncertain, she still hopes to be able to come out of this bankruptcy that touches a mythical company of the sector of the vape.
Last Monday, the website closed its doors announcing the end of the adventure. Last May, the company enlisted the help of the city of Hartland, where it was located, and the Vaping Coalition of America to protect itself from the Food and Drug Administration regulations imposed on the industry. the vape.
Yet in July 2015, Christian Berkey, the CEO of Johnson Creek even though he expected an influx of competitors into the e-cigarette market said the company expected to hire 120 people by 2016.
In his statement, Heidi Braun states:
« First of all, we would like to sincerely thank you for supporting a small business in Wisconsin for the past 9 years! Your loyalty to us has never been matched and we leave with a deep sense of gratitude. Our goal has always been to save lives by giving adults the opportunity to choose an alternative to smoking. You have become our FAMILY "
She also encouraged people not to give up the e-cigarette and vaping industry and to continue the fight.
« Our hope is to come out of bankruptcy and continue to manufacture and sell products, but that is yet to be determined and we have no timeline at this time."
