After many adventures, society JUUL Labs announced a few days ago the launch of a public service campaign to better inform parents about e-cigarettes as well as the danger of their use by young people.
THE "JUUL LABS" COMPANY FORCED TO COMMUNICATE AGAINST E-CIGARETTE
Following many pressures, the company JUUL Labs which offers the famous podmod "Juul" announced Wednesday the launch of a public service campaign to inform parents of the dangers of e-cigarettes. , According to a company statement, the campaign is expected to run in June and will be offered in print, online and on the radio in "selected markets."
The printed message emphasizes that the product contains nicotine, an "addictive chemical". There is also a description of the mission of "JUUL LABS" including " the goal is to provide an alternative to 1 billion adult smokers around the world while making cigarettes disappear »
At the bottom of the campaign document we can read: " Juul is for adult smokers. If you don't smoke, don't use it. »
To Kevin BurnsCEO Juul Labs » This campaign builds on continued efforts to raise awareness and combat adolescent use, and we believe that providing transparent and factual information to parents will help keep our “Juul” e-cigarette out of the reach of young people. »
« As we stand firm in our commitment to help adult smokers who want to quit smoking, we also want to be part of the solution to deter minors from using Juul. " , he added.
AN INVESTMENT OF 30 MILLION DOLLARS OVER THREE YEARS!
This “Juul Labs” campaign is one of the first in a three-year, $ 30 million investment program aimed at combating e-cigarette use among minors. This must be done through independent research, youth and parent education, and community engagement, the company said. But that doesn't stop there because Juul Labs is also donating up to $ 10 to schools for the organization of smoking prevention courses.
In the one-minute radio spot we hear parents approaching their teenage son to talk about " this vaping system ". A narrator speaks on the company's slogan explaining that Juul was created as an alternative for adult smokers and that it is not for children.
However, as the spot continues, there is a kind of reference to the old youth prevention campaigns of Big Tobacco. It highlights that teen smoking is a result of peer pressure. In the spot we clearly hear: " ... many children are trying to fit in or feel pressured to try vaping products". To see what will be the effect of this communication campaign in the near future.
