Without real surprise, Philip Morris International has just obtained an authorization from the Food and Drug Administration (FDA) in order to sell its IQOS in the United States, a device to heat the tobacco instead of burning it.
FDA AUTHORIZES IQOS TO HELP SMOKERS KEEP AWAY FROM TOBACCO!
Good news for Philip Morris International, less good for detractors of the famous device IQOS. Indeed, the Food and Drug Administration (FDA) has just given the tobacco company the authorization to sell its heated tobacco device.
By authorizing the sale of IQOS in the United States, the FDA said it provides levels of nicotine similar to those of conventional cigarettes, " suggesting a likelihood that IQOS users will be able to move away completely from combustible cigarettes Using exclusively the heated tobacco system.
According to Philip Morris International, iQOS is not risk-free, but remains less risky than conventional cigarettes.
The company insists that quitting smoking is the best way to reduce risk and that iQOS is for adult smokers who want to continue to smoke, and is not for children or non-smokers. PMI has found that using iQOS alone is a real risk reduction.
"… The agency found that the aerosol produced by the IQOS heated tobacco system contained fewer toxic chemicals than cigarette smoke. Identified toxins are also present at lower levels than cigarette smoke Said the FDA in a statement.
Harold Wimmer, CEO ofAmerican Lung Association, said in a statement that the organization was " deeply concerned about the health impacts of this new product"
Altria plans to start selling iQOS in Atlanta this summer. The company could open an iQOS store and many mobile stores.
