Between controversy and enthusiasm, the company " Juul Labs In just a few years has established itself on the American market. According to internal sources we learn today that the company "Juul Labs" is valued at 10 billion dollars.
JUUL LABS LEADS THE TOBACCO INDUSTRY IN A COMPETITIVE SECTOR!
Despite the controversies and accusations that the company must undergo " Juul Labs“, The success is clearly there! While some investors were skeptical of the “Juul” concept, the company has succeeded in using social media to the point of competing with the tobacco industry. ...
In addition, the three-year-old company that raised only $ 111,5 million in investment initially eventually managed to carve out a niche with the big tobacco companies with a 64% market share. According to internal sources, the company "Juul Labs" is today valued at 10 billion dollars and its progress is clearly not about to stop.
Meanwhile, the action of Philip Morris fell by almost a third last year and the market share of Reynolds concerning vaping has decreased by half.
COMMUNICATION AND MARKETING NEAR THAT OF BIG TOBACCO
Yet the experts are not mistaken, Juul not only imitates the success of the tobacco industry, but also its tactics. Some people do not hesitate to draw a parallel with the Kool, a flavored cigarette that targeted children in the early 2000s.
Juul's marketing is bearing fruit so far: When Juul launched in 2015, high school vaping first overtook smoking. Yet, over ⅔ of teenage vapers were unaware that Juul contained nicotine.
By using social media, Juul is pulling off a real gamble, that of imposing its system in a country where the tobacco industry has been dominant for decades. But in reaching primarily a young audience, Juul must also suffer the other side of the coin and face fire from the media and public health officials.
