No more playing! As part of its youth smoking prevention plan, la FDA (U.S. Food and Drug Administration) decided to tackle the illegal marketing of certain e-cigarette manufacturers. A few days ago, 21 warning letters were sent to manufacturers and importers of vaping products.
ILLEGAL MARKETING OF E-CIGARETTES THAT DOESN'T PLEASE THE FDA!
A few days ago, the FDA (US Food and Drug Administration) sent letters to 21 e-cigarette manufacturers, including manufacturers and importers of Vuse Alto, myblu, myle, Ruby as well as STIG, requesting information on more than 40 products currently traded illegally and especially outside the agency's current compliance policy.
These new actions build on those taken by the FDA in recent weeks as part of its plan to prevent smoking among young people. A real fight against an "epidemic" use of e-cigarettes among young people, which results in a crackdown on the sale and marketing of vaping products to children.
«Companies are warned that the FDA will not allow proliferation of e-cigarettes or other tobacco products marketed illegally and outside the US.
agency compliance policy, and we will act quickly when companies circumvent the law. Given the explosive growth in e-cigarette use among children, we are committed to taking all appropriate measures to stem these disturbing trends in use. We are going to address the problems related to children's access to electronic cigarettes, as well as the appeal of these products to young people. If any products are marketed illegally and outside of FDA compliance policy, we will take action to remove them. This includes the review of our compliance policy which has allowed certain models of e-cigarettes, including flavored ones, to remain on the market until 2022 while their manufacturers submit pre-market authorization requests. . In addition, many of these products are of particular concern due to the use of flavorings. We know that flavoring is one of the main drivers of e-cigarette appeal among young people and we are examining this issue carefully. Said the FDA Commissioner, Scott Gottlieb, MD.
« The FDA remains committed to the potential opportunities that e-cigarettes can offer to help adult smokers. But we cannot let this opportunity come at the expense of the nicotine addiction of a new generation of children. We will take strong action to stem use by young people, even if our actions have the unintended effect of harming adults. These are difficult compromises that we must now make. We have been warning e-cigarette makers for over a year that they need to do more to stop youth use. E-cigarette sellers and manufacturers know that the FDA aggressively enforces the law to ensure that they comply with bans on the marketing and sale to children. Through these actions and with others to come, we are committed to doing everything in our power to reverse worrying trends in tobacco and electronic cigarette use among young people. I will do everything in my power to tackle the epidemic of use by young people. »
In other words, the situation risks becoming more complex for the e-cigarette market in the United States. In fact, the FDA no longer seems to want to compromise and declares to be ready to sacrifice a generation of “adult smokers” so that the new generation of young people is not affected by vaping.
