For several months in the United States, vaping has been considered a real "epidemic" that must be stopped. Following this famous declaration of Scott Gottlieb, the former commissioner of the FDA, vaping is singled out as a disease that spreads among adolescents. Height of infamy, the Evelyn Lilly Lutz Foundation has just launched an audiovisual campaign that presents the vape as a true parasite.
« GET THE VAPE OFF YOUR BACK“, A SORDID CAMPAIGN THAT DEDICATES THE ROLE OF VAPING!
Free yourself from the weight of addiction? Get rid of this “disease” that vaping represents? Mind-blowing speech… No? Well not that much in the United States! Indeed, accompanied by the agency McCann Health, Evelyn Lilly Lutz Foundation has just imagined a series of films featuring “vaping” to educate future adults about their health. What would the bad sides of vaping look like if they existed in the flesh? This is the concept of this audiovisual campaign whose slogan is " Get the vape off your back "(" Get rid of this weight that represents the vape ").
According to Suzanne Graves, President of the Evelyn Lilly Lutz Foundation, in a statement: " The increase in teenage vaping is a crisis we have to face now. As a pediatrician, these are not just statistics for my colleagues and I, they represent the future life and health of our youth and our community ". She adds " We knew we needed something different, daring to reach young people in an impactful way"
For our part, we find the concept totally scandalous to see dangerous ... By degrading in this way the image of vaping among young people, there is a real risk that they will turn to other products such as tobacco.
