Research results would prove that women are more likely to quit for e-cigarettes than men.
These results come to us a few days after public health in England concluded that e-cigarettes were about 95% less harmful than tobacco. Previously, the e-cigarette market was clearly dominated by men, but a survey of 36.000 customers in the spring 2015 by the brand of vape "VIP" showed that 53% users were now women. The Commercial Director of " VIP", Louise Stamper, moreover declared: " We are seeing a growing trend of female interest in e-cigarettes. »
Source : dailymail.co.uk/