In a press release released today by the Fivape we learn that an advertising campaign will be broadcast before the application of the European directive on tobacco.
firstbecause, in the face of the application in French law of an excessively restrictive European regulation, the Interprofessional Federation of the vape had to react by informing the vapoteurs, the smokers and their entourage.
This animated spot will be broadcast from 13 at 19 may on 8 Direct, I-TV, BFM TV and BFM Business. It discusses the health benefits of vaping for an ex-smoker and highlights the role of users in the development of the vape. The solidarity community of vapers has directly contributed to the emergence of an innovation that will save hundreds of thousands of lives in France, while smoking, with 78 000 annual victims, is the first cause of preventable death in our country.
last, as from the next 20 May, advertising and promotion of this disruptive innovation bringing hope will be banned, while a million French has already stopped smoking thanks to the vape.
The Fivape campaign challenges all those involved in reducing the risks of smoking. The products of the vape, considered at least as 95% less harmful than tobacco, must be the subject of a proportionate regulation, authorizing the communication on a major subject of public health.
Opening the vape.fr website
The Fivape TV spot is accompanied by the launch of the website www.vape.frto allow vapers, smokers who are anxious to quit smoking, and their loved ones to better understand the vaping revolution.
To discover the spot of the Fivape: www.vape.fr
