Since yesterday, " HER", The new product of the" Seita Makes a lot of noise. Between questioning and fear, this “e-cigarette” produced by the owner of “Gauloise” and “Gitanes” is creating a buzz, moreover, more by the fact of its origin than by the innovation produced. We have been hesitant to talk about it for a long time not wanting to advertise this product, but given the hype, we are entitled to ask us if we should really be afraid of the "Seita"? Will “JAI” really have a negative impact on the sale of electronic cigarettes?
JAI: WHAT IS THIS NEW PRODUCT THAT EVERYONE IS ABOUT?
HER is an e-cigarette the size of a classic cigarette with a luminous end. It will be sold at the public price of $19 with its travel kit in the shape of a lighter and two refills able to diffuse 300 puffs each. The set of two liquid refills (the equivalent of three packs of cigarettes in number of puffs) will be available at 10 euros. The owner of Gauloises et Gitanes will market his vapoteuse exclusively at tobacconists from next week. He aims 10% of the electronic cigarette market in France. Starting next week, 140 commercial of the Seita (Gauloises, Gitanes, Lucky Strike ...) will start 7000 tobacconists installed in urban areas of France with this product Clearly, " HER »Is an e-cigarette dating from the Middle Ages but which will be widely distributed in tobacco shops. The remaining question is: “Will the clientele hang on? "
WILL THE APPEARANCE OF "JAI" CHANGE SOMETHING?
This is where the whole question is! But for that it may be necessary to dig a little more! Aside from being a Seita product, “ HER Is neither more nor less than a new attempt by the tobacco industry to establish itself in the world of e-cigarettes. After " ploom", After the famous kit of Philipp Morris, we have " HER". Already nothing that the name is rather absurd and does not encourage the purchase, but when one looks at it well, this product is neither more nor less than an e-cigarette of the middle ages as already offer it the supermarkets, the tobacconists and bargain stores (Gifi, Foire excavation….) then why should we be worried? Well it is in the process and the mass distribution of the product that we can wonder, La Seita is targeting 10% of the e-cigarette market and will supply more than 14000 tobacco shops. Clearly, the tobacco industry is launching a campaign to break into the world of e-cigarettes by force or at least try to get as many smokers as possible directly from their products.
WHY “JAI” IS A NEW FAILURE IN THE TOBACCO INDUSTRY?
Of course, we understand that the media buzz can scare the entire community of the vape, but we have already experienced this with " ploom Who especially made a " plonk" Why this product is a failure? For several obvious reasons, first of all, In France and in Europe, the vape is installed and most cities have specialized e-cigarette shops. Then the people who buy their e-cig in a tobacconist are generally not sure of themselves and do this without real motivation, " just to see "And after all they buy" HER »Or another low-end brand, the result will be the same, at best they will end up in an e-cigarette store and at worst they will think that it does not work until a vaper advises them. Finally, it will not take long for the public to understand that this product is only a "sucker" as expensive as ineffective and obviously the community will do everything to ensure that the truth is spread everywhere.
VAPOTER TRUE: GO IN SPECIALIZED SHOP!
To conclude, we can say that even if the mass distribution of HER »Imposes a certain caution on us, we know very well that the tobacco industry has an impressive delay on the news of the e-cigarette. And even if people manage to get started in vaping " grace "Or" cause of "" HER“, These same people will end up crossing the doors of a specialized store, a forum, a group on social networks or a site like ours where they will be advised properly. Clearly, in any case, this product will not end up in the hands of millions of people because vapers are now installed, shops are everywhere, we have fairs, events and it will take much more to destabilize us. The tobacco industry still has a job to kill us and we will resist! Try again!
