Philip Morris chief executive told CNBC he wants their e-cigarette lines to replace their traditional cigarettes.
On the sidelines of the European Forum of the House-Ambrosetti in Italy, the Chief Executive Officer André Calantzopoulos explained to CNBC that he was very optimistic about the adoption by consumers of IQOS (a Marlboro brand device that heats tobacco electronically and no longer by combustion, thus avoiding potential burns). However, it differs from what we know of the e-cigarette which for its part contains nicotine and produces water vapor (Ah good ?) to simulate this feeling of smoke.
Philip Morris has started clinical trials similar to those deployed by the pharmaceutical industry to assess the risks of IQOS. According to Calantzopoulos "These tests will be essential to fight against the recent reaction against e-cigarettes"
« Some people say that these products are more dangerous than cigarettes. Personally, I think it amounts to having an irresponsible attitude“, He explained.
The last report of the World Health Organization (WHO) on e-cigarettes explains that most products are not tested by independent scientists, and that the little
of tests carried out so far " shows big variations Around the levels of toxicity decelerated in these.
However, the WHO said it was “very probable»That there is a lower toxic exposure in the e-cigarette than in the smoke obtained by traditional combustion. Waiting, Calantzopolous announced that he was " excited by the appearance of this technology which is creating a transformation of the entire industry"
Source : Cnbc.com
