Our partner " Spinfuel »Has chosen to deal today with an interesting subject that we propose here after translation. The question is " Is the press only interested in negative information when it comes to the vaping industry?"
Proponents of the “e-cigarette” have for some time suspected the media of preferring to treat and print controversies with catchy headlines rather than positive medical studies on the e-cigarette. And while the media have always defended themselves from proceeding in this way, things have certainly taken another turn since the study of the Robert West, professor at the University of Epidemiology and Public Health in London who explained to us that it is more difficult to publish positive research than research with negative conclusions. And although this is only the opinion of a professor of medicine, it remains the first time that a personality of the medical profession speaks publicly on this subject.
Question: Is good news selling?
If we take a step back from the vape industry and look at mass media as a whole, there's no doubt that press coverage tends to focus on controversial and hard-hitting headlines (this that many call, “negative slopes”). And that, truth or not, it would seem that it is more difficult for the medical profession to publish positive studies on vaping than negative news with startling headlines. We can only hope that in the future the media will deal with the vaping. e-cigarette with a more balanced approach, because currently with the negative and sometimes misleading side of the titles this can only cause a lot of damage.
What can the e-cigarette industry do to promote itself?
Some people in the community " vape »Prefer to adopt a robust, positive and aggressive approach to promoting the e-cigarette, however it seems that the gentle, step-by-step approach brings an important factor of trust between industries and consumers and above all constant growth in the emergence of vaping. It is also interesting to note that the e-cigarette sector has never been as powerful as it is today, and that its voice, carried by the general public, is now able to be heard. It is also this kind of public support that money cannot buy and that the tobacco industry has never managed to have in the past. And in many ways, we know that the more money injected into a debate, the lower the trust factor and the greater the suspicion.
Are the media influenced by other organizations?
In the world, barons In the press are very influential in all fields, including politics, new technologies, and even the tobacco industry. Even though worldwide "smoking bans" are very prevalent, the tobacco industry still brews hundreds of billions of dollars (euros), much of which is reinvested in the public sector through sales taxes. tobacco. Whether or not the mass media are in some way influenced by the powerful tobacco industries and their spending is a matter of debate. But if there is no relation between them and no influence, why do you have this impression that a concerted campaign where only negative information is put forward seems to be taking place?
CONCLUSION
Since the beginning of the internet age, there is no doubt that the press has preferred to cover and emphasize the sensational, the controversial and very often articles with negative connotations. The fact that a professor from the UK has publicly discussed the difficulties faced by those seeking to promote positive research as opposed to negative and controversial findings has certainly given e-cigarette proponents an argument to defend themselves. Now that the debate has come to light, will we see a more balanced approach to future medical trials? Or will e-cigarettes always be in the sights of the mass media?
Mark Benson
Translated into French by Vapoteurs.net
This article was originally published by our partner publication Spinfuel eMagazine, For more great reviews and, news, and tutorials _ **
This article was originally published by our partner "Spinfuel e-Magazine", For other news, good reviews or tutorials, click here.
