Gaïatrend, French leader in the manufacture and marketing of liquids for electronic cigarettes, is now part of a diversification strategy. Starting the 5 October, the Group deploys a new brand in the national market composed of 10 exclusive e-liquids, dedicated to tobacconists.
Gaiatrend who also produces the famous brand " Alfaliquid Decided to propose a press release in order to present this new brand name " Red-Up »
RED-UP embodies the new brand developed by the French Group Gaïatrend. The company relies on proven experience, honed in a constantly changing market. In five years, the manufacturer has established itself among the leaders in the sector, by dint of requirements and rigorous processes, mainly with the brand ALFALIQUID. As such, all of the Group's brands, and in particular RED-UP, integrate the standards issued by AFNOR into its manufacturing processes.
“RED-UP is resolutely in line with our main market: that of specialized stores in which we regularly deploy important innovations. By dint of solicitations and observations, it seemed essential to us to offer a specific, high-quality offer, accessible and adapted to the specific requirements of tobacco shops. It was our responsibility to allow non-informed vapers and smokers to consume French products, respecting responsible and controlled manufacturing standards.
Our philosophy is to preach a free and framed vape. All in an independent approach to lobbying and dictates imposed by tobacco companies.Didier MARTZEL
Founder & CEO of GaïatrendThus, from the 5 October, the tobacconists and press points will be able to distribute in exclusivity the 10 new flavors of the brand RED-UP. These, available in 4 nicotine levels (6, 11, 16, 19,6 mg / ml), are distinguished by their specific design [10 contemporary fabrics elegantly dress e-liquid cans and bottles], a rounded red [and secure - ISO 8317] cap, a unique “ready-to-sell” POS….
These new creations are the result of several months of development and numerous studies carried out with a panel of French tobacconists. Packaged in bottles of 10ml, the RED-UP flavors will be proposed at the public advised price of 5,90 € TTC.
With RED-UP, the group Gaïatrend wants to make vaping visible to consumers of tobacco products, and available in the places they frequent. This desire is part of the Group's philosophy of reducing the risks associated with smoking.
In 2015, Gaïatrend continues its fight for the freedom of choice of the vapers: to develop an ambitious vape, to propose the smokers far from the vape, a way out of the tobacco.
RED-UP: 10 FLAVORS FOR A "HAUTE COUTURE" E-LIQUID
The brand " Red-Up " propose to 10 different flavors : Apple, Polar Mint, Choco-Hazelnut, Blackberry, Red Original, Red Cavendish, Red Menthol, Red Kentucky, Red Oriental and Red Usa.
source: Red-up.fr
