Currently in the UK the Stoptober, a smoking cessation campaign organized for the NHS (National Health Service). According to the first visible results, highlighting electronic cigarettes as weaning is a real success.
INCREASE IN 37% SALES OF E-CIGARETTE KITS FOR BEGINNER!
Public Health England's (PHE) new approach to reduce smoking rates with harm reduction is reportedly bearing fruit. Indeed, the electronic cigarette which for the first time occupies a preponderant place in the NHS Stoptober campaign is clearly in the process of proving its worth!
Vaping is currently very present on the official Stoptober website and in the advertising of Stoptober TV. The first signs show that this new approach to harm reduction has been widely accepted and is working!
Vape Club, the largest e-cigarette store in the UK, saw sales of beginner kits increase by 37% after the launch of the 2017 Stoptober campaign. Dan Marchant, director of the "Vape Club" declared that this choice to include vaping was decisive for the public health campaign: " It's fantastic to see the NHS include and accept vaping as a way to quit smoking. »
« The industry has been supporting this alternative for a long time, but with the evidence provided by Public Health England, Cancer Research UK, and the figures that are produced by Action on Smoking and Health (ASH), there is no doubt that vaporizing is the most effective method of quitting smoking. »
« The advocacy of the e-cigarette as a tobacco alternative by the NHS is a huge breakthrough and will bring a lot of public health and tobacco control to the UK."
With the adoption of this harm reduction strategy, the UK has achieved record smoking cessation rates and has quickly become a European leader in this area.
Source : Londonlovesbusiness.com
