In the United Kingdom, the famous vape company Juul Labs Has just joined the UKVIA Association (UK Vaping Industry Association) to participate in the search for more stringent and consistent standards within the sector. After JTI (Japan Tobacco), Imperial Brands, British American Tobacco, Innokin or even Smok, he is a real heavyweight in the vape industry who joins the vaping defense association in the United Kingdom.
JUUL, A SOCIETY THAT BRINGS WEIGHT TO UKVIA!
Since the creation of UKVIA in 2016 by major vaping brands and several leaders in the tobacco industry, the association is at the forefront of spreading a positive public health message on vaping to British smokers. This is the reason why UKVIA is now delighted to partner with JUUL Labs, a key player in the sector, to pursue this common mission.
To help more smokers adopt much less harmful products, it is essential that the e-cigarette industry adhere to stricter standards for quality, practicality, marketing and retailing, so that consumers and regulators know they can trust vaping. To underscore UKVIA's commitment to maintaining and improving standards in the industry, the association recently launched a new code of conduct for all members.
The ten-point code of conduct describes the standards that all UKVIA members must apply in their activities, from sales to marketing; this includes, in particular, forcing sellers to use the “Challenge 25” in stores, carrying out important checks on online sales and ensuring that products are only sold to adult smokers or vapers.
This clear approach to standards in the vaping sector was a determining factor in JUUL Labs' decision to become a member of the Association. JUUL, one of the leading brands on the market has the ambition and know-how to make a significant contribution to UKVIA's efforts to advance vaping in the UK.
John Dunne, director of UKVIA, said: " UKVIA is a partnership of the most respected vaping brands in the UK. We only allow companies to become members if they share our ambition to set high standards for the industry and our goal of helping the seven million adult smokers in the UK to change their lives for a safer alternative. Our new code of conduct confirms the standards that all our members respect every day to develop the dynamic vaping sector. »
He adds " That's why we are delighted that JUUL has decided to become a member of the association in recognition of sharing our goals and values. We are delighted to work with them to achieve the ambitious goals of UKVIA. »
Dan Thomson, Managing Director of JUUL Labs UK, said: "UKVIA's new code of conduct was a critical part of JUUL Labs' decision to become a member of the association."
«JUUL's mission is to improve the lives of a billion adult smokers around the world and to do this, we are committed to keeping an open dialogue with government and stakeholders to promote vaping products and their advantages over combustible cigarettes. Greater collaboration across the sector will give industry and UKVIA a more credible voice to carry out our mission. »
Source : Ukvia.co.uk/
