Ah the United Kingdom, territory of the free vape, territory where there is little we had the pleasure of discovering the report of the PHE (Public Health England) who proudly claimed that the e-cigarette was 95% less harmful than tobacco. And we across the Channel were jubilant by telling ourselves that the English for once were probably smarter than us, that they were one step ahead ... Well no… We are learning today via the English site « Planet of the Vapes That an upcoming draft regulation calls for a total ban on e-cigarette advertising in the UK. These statements come from a document that “ Planet of the Vapes Was able to obtain and decided to publish on its platform. If for the moment no date has been set for the reading of this draft regulation, it is part of the logical continuation of the transposition of the tobacco directive that we know well in France.
UNITED KINGDOM: FINAL NOT BETTER BETTER THAN OTHERS!
The document that the English site was able to obtain directly announces the color: " No advertising for electronic cigarettes in the press etc.". Simply putting an ad would be an offense, making it the buyer as well as the advertiser would put themselves in a position of transgression and they would both find themselves guilty.
Second, an article in the document announces " No e-cigarette advertising in company information services "Which in plain language covers just about all electronic media, websites, apps, blogs, etc. Sponsorship of events is also highlighted:" No one can sponsor, with the aim or effect of promoting electronic cigarettes or refills (e-liquids)“, We must therefore understand that it will no longer be possible to set up contests, vapers or other vape events.
UNITED KINGDOM VAPOTE WAITING
For the moment the document presented is only a draft and the vapers of the United Kingdom are therefore waiting to know what will really be. Unfortunately as we know in France, the e-cigarette is currently under attack from all sides and it would not be surprising if the UK is in tune. The transposition of the tobacco directive currently has no borders and is talking everywhere, even in the United Kingdom where vapers thought they were safe from this kind of regulation.
Find the full text on Planet of the Vapes. Also find the article of Ma-cigarette.fr on the subject.
Source : Planet of the vapes
