If until now Philip Morris had no objection to the fact that their IQOS heated tobacco system is compared to an electronic cigarette, this now seems to have changed.
IT IS NOT GOOD TALK ABOUT E-CIGARETTE IN THAILAND!
It's not easy to see your product compared to an electronic cigarette in a country where vaping is currently banned. This is indeed what we can conclude after reading the interview that Philip Morris gave on his IQOS heated tobacco system in Thailand.
In it, tobacco manufacturer Philip Morris International (PMI) insists that its IQOS product is different from electronic cigarettes. Let us recall in passing that Thai law prohibits the sale and import of electronic cigarettes. While a recent petition called for a review of this ban and called for the electronic cigarette to be reclassified as a "controlled product", the situation remains very complicated at present.
While the media asked if IQOS was an e-cigarette, the general manager of Philip Morris (Thailand), Gerald Margolis, said Friday that his product was heating the tobacco rather than burning tobacco.
« Our product is different from e-cigarettes that generate nicotine-containing aerosols by heating a liquid without using tobacco leaves“, He said in a press release.
In the same press release, he added that many smokers find it difficult to quit smoking and that it was therefore "important" that they have access to less harmful alternatives.
« Our vision on »The conception of a smoke-free future« is to replace cigarettes with non-combustible products as fast as possible“, Said Margolis.
