As part of the tobacco free month, Stoptober, the UK has decided to shine the spotlight on electronic cigarettes. Already very present in the country's tobacco reduction policy, vaping is gaining more and more importance across the Channel.
STOPTOBER: A “TOBACCO-FREE MONTH” WITH THE ELECTRONIC CIGARETTE!
One month to quit smoking: this is the challenge the United Kingdom launched to its citizens in 2012. Stoptober has been a resounding success for six years. To the point of being emulated abroad. France followed the example in 2016.
In this month of October 2017, our neighbor across the Channel will once again be a model. For the first time, the use of electronic cigarettes is openly recommended to smokers.
The spot that will be broadcast from 1er October leaves no doubt on the subject: the e-cigarette is finally recognized as one of the many methods of quitting smoking. The device is now part of everyday life, and the clip represents it well. Throughout the video, a man is filmed gardening, his device in his hand.
The campaign site is evolving him too. A complete space is devoted to vapers. There is the testimony of Mark, who used the vape not to crack. The operation of an e-cigarette is quickly explained, without evading the issue of risks.
« Using an electronic cigarette is not completely safe, but it is only part of the dangers of smoking "Says the website. In fact, the absence of carbon monoxide in the steam is a considerable advance. But the authorities still invite weaning smokers to turn to tobacco specialists or a hotline.
But if the form changes, the background remains the same. The e-cigarette is still not prescribed or reimbursed in Her Majesty's country and is still not recognized as a smoking cessation device outside of Stoptober.
NICE, the British equivalent of the High Authority for Health, cut the pear in half. " He recognizes that e-cigarettes are used by people trying to quit smoking Explains to the BBC Radio 4 le Pr Gina Radford, Deputy Chief Medical Officer of Health. Reason enough to talk about it openly.
