A few days ago, I was watching this very good movie of Kounen « 99 Francs »And obviously I couldn't help but wonder: Why does the "Vape Wave" project not seem to excite vapers? So I took the time to reflect and my decision was made to come and talk to you about it.
VAPE WAVE: A FILM BY JAN KOUNEN
Jan Kounen is a great French director and he doesn't have much to prove! Doberman, Blueberry, 99 Francs, Coco Chanel… So many films which have marked many spectators and obtained good reviews. With " Vape wave“, Jan Kounen wishes to deal with e-cigarettes and being himself a vapoteur (well rather“ vaper ”which is pronounced“ Veilpeur ”) his stated goal is to democratize this universe with a feature film based on interviews, surveys and various meetings. But Vape Wave is not a classic realization financed in a private way, it is for the public (especially the vapers) to finance this film by a financing plan put in place via touscoprod. For the moment on 100 euros target, The Vape Wave team was only able to collect just under half (Present in several = 45%) ie approximately 45 euros. How is it that with more than 3 million vapers in France alone, the craze is so little followed?
WHY PARTICIPATORY FUNDING? AND ESPECIALLY WHY TARGETING FRANCE?
This is a question that can be asked! When we know the caliber of Kounen as a director, one can wonder why he did not make the film with his own means or with private funds. It appears from what could be said that no one would have agreed to finance " Vape Wave ”And that, we can understand, in view of the denigration of the e-cigarette by the media. Despite this, crowdfunding remains complicated to apply for a project like this, the vapers are mostly former smokers, who only want one thing: To finish with tobacco! And it stops here ... The enthusiasts are not the majority in the world of e-cigarettes and even among these enthusiasts not everyone necessarily feels concerned by this project. In addition, one thing that is surprising is to see that this funding has been set up in France, a country where the vast majority of vapers still use "ego" kits and “entry-level” e-liquids. To be completely successful in funding, it would have been necessary to focus on United States, a country with a much more developed vape culture, and many more potential donors. It will also be noted that the official website of the film " Vape Wave »Is only available in French, for a film dealing with vaping around the world, it remains very damaging.
A NOT VERY CLEAR FINANCING PLAN… AN UPDATE IS NECESSARY!
If we take a closer look, we can see that the project " Vape Wave Has a filming plan based on the funds that will be raised. Currently if we focus on what is indicated, the project should stop when the shoot begins. It is clearly explained that 50 Euros are needed to move to the next level: " The scenes in France are filmed and editing is assured!", Off, when we position ourselves on the facebook page of" Vape Wave »We realize that they have already toured in Korea, Taiwan, Tahiti ... While normally sufficient funds to complete the editing are not assured. Just to be clear, it's a good thing that all these shoots have taken place, but how can the potential donor position itself, if the funding program is wrong? Those who participate must have the satisfaction of telling themselves that they have made it possible to cross a well-defined level, and currently this is not the case (a simple update could already interest the potential donor to get an idea).
VAPE WAVE: A LACK OF PROXIMITY WITH THE VAPOTEURS!
When it comes to crowdfunding, the most important thing is to convince as many donors as it seems logical. For " Vape Wave“So the important thing is to be close to the community, to inform them, to make them want to participate in the project, but currently we clearly feel a lack of proximity. The lack of appearance of the team on the different groups or pages, on social networks, little presence on the forums, with the small people of the vape, and, ultimately, quite a majority of vapers do not feel concerned. As proof, the facebook page of " Vape Wave »Only counts« 4000 likes »While with some effort, Kounen and his team could easily triple or quadruple that number. It would take debates or lively discussions on social networks, a meeting with all the players in the vaping industry (shops, reviewers, media, etc.) and not just a select few to revive the interest and enthusiasm of the community. If the whole community really cared, there might be 3 million vapers (in France) in request access to the film's VOD for 1 euro which would bring in more than 3 million euros of budget thus making it possible to initiate projects to protect and defend the vape, in addition to having the means to make a great film.
A CHOICE OF SUBJECTS THAT DIVIDE THE WORLD OF THE VAPE!
And this is where the most obvious reason for this lack of enthusiasm can be found! Moreover, it has clearly been mentioned on social networks but as with many things in vaping, there is a certain tongue in cheek. Vape Wave chose to treat the vape on a background of big clouds, materials High-end " and of " stars »Of the vape and perhaps without realizing it to dismiss 80% of the community who uses ego "kit", consumes accessible e-liquid, and for whom, vaping is not a passion. If really the purpose of " Vape Wave »Was to give a global impetus to the electronic cigarette and to grow its reputation It would have been more judicious, in my opinion, to deal with subjects concerning all vapers, subjects which offer cohesion, and unfortunately not those which most divide at the moment. Furthermore, is it, by showing huge clouds made on mechanical mods worth several hundred euros that we will motivate smokers to join us? In all sincerity, I am not convinced of it, and I would even say that it could create a new controversy contrary to what one would like to show. Why put a luxury drip-tip at auction? Why not instead have auctioned several affordable products so that everyone feels concerned? If the purpose of Vape Wave Is to produce a film of enthusiasts for a category of enthusiasts, it is on the right track, unlike this, if the film is intended for the general public, wants to convert smokers and unite the community, there is still work to be done !
VAPE WAVE: LET'S MAKE CIGARETTE HISTORY
It is now time to conclude this article, we have given you our feelings, without tongue in cheek, on this lack of enthusiasm of vapers towards " Vape Wave". However, this does not mean that we find this project useless or ridiculous, on the contrary we would like it to be more unifying, and more accessible, so that the whole world of the vape if found. But not only in France, also in Europe, in the United States, we know that Jan Kounen is an outstanding director and that his investment in the vape could allow a true diffusion of this magnificent invention that happens to be the e-cigarette . But we can not accuse vapers, nor ask them to put their hands in their pockets, without them feeling directly concerned, and that seems normal. So that Vape Wave take another dimension, it will take an opening not on the world of the vape, but on the reality of what are the vapers, in their majority, that is to say people who want to end with tobacco. It is now up to Jan Kounen and his team to see what they want to do with their baby, but we cannot in any way accuse vapers of not wanting to participate in a project on which they do not find themselves.
— OFFICIAL WEBSITE OF "VAPE WAVE" —
— "VAPE WAVE" FACEBOOK PAGE —
