A cikin mahallin duniya inda tallace-tallacen taba na gargajiya ke raguwa akai-akai, manyan masana'antun ba su da wani zaɓi sai dai su canza dabarunsu. Sabbin samfura, sabon hoto… Canji mai zurfi, tsayi kuma mai tsada, wanda Philip Morris International ya sadaukar.
IQOS, KYAUTA RAGE HATSARI?
Bayan 'yan watanni lokacin André Kalenzopoulos, Shugaban Kamfanin Philip Morris International (PMI) ya bayyana cewa manufar kungiyar ita ce fita daga sigari na gargajiya. Mutane da yawa sun gaskata cewa yaudara ce. Ta yaya wata kasa da kasa, wacce ke daukar ma'aikata 90.000, wacce ta shafe shekaru 150 tana kera da siyar da taba a karkashin kamfanonin Marlboro, Chesterfield, L&M, za su yi shawarwari irin wannan canjin? Amma duk da haka abin da ke faruwa ke nan.
Bayan shekaru 10 na aiki, dala biliyan 3 da takardun haƙƙin mallaka 1.900, Philip Morris ya ƙirƙira. IQOS, masu amfani da laqabi da su” Na bar talakawa tuxedo“. Ana saka wata karamar sandar taba da aka yi da tacewa a cikin na'urar lantarki sannan a yi zafi tsakanin digiri 300 zuwa 350. Taba gauraye da glycerin vaporizes karkashin sakamakon zafi. Mai shan taba yana shakar haka tururin taba (don haka nicotine). Duk babu wuta, konewa, hayaki, wari da toka. Ana yin na'urar lantarki a Malaysia. Philip Morris yana ba da tabbacin cewa ƴan kwangilar ƙasa suna da ƙarfin masana'antu da ake buƙata don tallafawa ƙimar samarwa mai girma.
Daya daga cikin manajojin sadarwa na kungiyar, Tommaso di Giovanni, tare da Ruth Dempsey, manajan kimiyya na alamar Philip Morris International, suna kula da, tsawon sa'a daya da rabi, na bayanin aikin Iqos (samfurori, samfurori, nazarin kimiyya, tattaunawa tare da hukumomi). Hakanan wata dama ce ta gabatar da sabon dabarun kungiyar, " iyakantattun samfuran haɗari“. Koyaushe game da shan taba ne, amma game da shan sigari mafi kyau.
Kamfanin taba ya bayyana cewa wannan dabarar "taba mai iska" tana da yuwuwar rage haɗarin lafiya sosai. Bisa ga binciken kungiyar, Iqos na iya rage wasu sinadarai masu mahimmanci a cikin adadi mai yawa, a cikin tsari na 90 zuwa 95%. Koyaya, yawancin karatun masu zaman kansu suna ci gaba.
PHILIP MORRIS YANA SO YA SANYA IQOS A DUNIYA..
A tsarin" ƙananan haɗari wanda ke ba Philippe Morris damar ci gaba da sayar da taba, babban kasuwancinsa. Misali, masana'antar sa ta Bologna a Italiya ta riga ta yi gyaran fuska: dala miliyan 670 don canzawa da daidaita layin samarwa. Ya kamata a fito da sandunan taba biliyan 74 daga masana'antun kungiyar nan da karshen shekara.
An riga an sayar da Iqos a cikin kasashe kusan ashirin. A Japan a matakin ƙasa, kuma a cikin birane da yawa, a Switzerland, a Italiya, a Rasha, a Portugal, a Jamus, a Netherlands ko a Kanada. Manufar ita ce a sayar da Iqos a cikin ƙasashe 35 a ƙarshen shekara. Ciki har da Faransa. Amma kamfanin taba ya ƙi ambaton kowane jadawalin lokaci.
A Amurka, ana ci gaba da tattaunawa tare da FDA mai iko duka (Hukumar Abinci da Magunguna). Ruth Dempsey, manajan kimiyya, ya nuna cewa " An riga an ba da shafuka miliyan 2 na takardu ga hukumomi“. Philip Morris ya ba da tabbacin cewa farashin canji " masu shan taba na gargajiya zuwa Iqos suna ƙarfafawa (tsakanin 69 da 80% dangane da ƙasar).
Duk da haka zai ɗauki lokaci kafin Iqos da sauran nau'ikan lantarki na ƙungiyar su zo wucewa a cikin asusun, sigari na gargajiya. A cikin 2016, "kayan konawa" ya kawo dala biliyan 74. " Rage samfuran haɗari": $739 miliyan. " Shekaru goma na tarihi baya canzawa da rana »bayani ba dadewa ba André Kalenzopoulos Shugaba na PMI.
Sabuwar dabarun da alama a kowane hali don faranta wa masu zuba jari rai: farashin Philip Morris International yana haɓaka, daga dala 85 a cikin Janairu 2017, ya kai dala 104 kawai a kwanakin nan.
A cikin dakunan gwaje-gwaje, mun riga mun yi aiki a kan samfurori na gaba, PMI yanzu ya ba da rabin kasafin kudinsa don bincike da ci gaba, 4.500 haƙƙin mallaka suna cikin rajista. Damar canza - daga wannan shekara - waɗannan sabbin sigari na zamani zuwa sigari masu alaƙa (Bluetooth, aikace-aikacen hannu).
Mai yuwuwar ci gaban ci gaban gaba tunda yana iya buɗe kofa ga Babban bayanai ga Philip Morris. Sai dai a martanin da ya bayar kan wannan tambaya, Tommaso Di Giovanni, kakakin kungiyar, zai wadatar da kansa da murmushi.
source : BFMTV
