Hira da Karin Warin, Co-kafa Clopinette.
“Bayan ci gaba gabaɗaya tare da ƙwararrun kantuna 3, sake fasalin kasuwar sigari ba makawa. »
Yawa na musamman Stores da hadarin jikewa, lobbying na taba, shirin ban kan talla a 2016… Wane bincike kuke yi na sosai fragmented lantarki sigari kasuwar? Menene tsammanin masu rabawa kamar Clopinette, shugaban ikon amfani da sunan kamfani?
A yau akwai shaguna na musamman 3 a Faransa, waɗanda dole ne a ƙara gasa daga masu shan sigari da manyan kantuna masu matsakaici (GMS). Bayan ci gaban gabaɗaya a cikin 'yan shekarun nan, sake fasalin kasuwa ba makawa ne saboda wadata ya fi buƙata. Shagunan suna rufe kuma za su ci gaba da rufewa. Dole ne kuma mu yi tsammanin motsi na tattara samfuran samfuran da cibiyoyin rarrabawa.
An cire rashin tabbas na doka: da sigari na lantarki samfur ne mai izini a ƙarƙashin tsauraran yanayin rarrabawa. Don guje wa cin zarafi masu alaƙa da samfuran marasa inganci ko waɗanda ba su dace da buƙatun mabukaci ba, za mu ma karkata zuwa ga yuwuwar yarda ko lakabin otal. Dangane da masu shan sigari da ke da'awar ƙetare ketare, mun ci nasara a koyaushe. ni'e-taba ba mulkin mallaka ba ne.
Tare da daya zuwa miliyan biyu vapers, da sigari na lantarki ba fad'a bane. Kasuwa na dindindin. Kalubale ga masu rarrabawa shine samun nasara akan sababbin abokan ciniki, masu samun masaniya ta hanyar ba su lafiya (takardar gwaji, ganowa) da sabbin samfura, sabis da shawara. Waɗannan su ne tushen ra'ayi Clopinette tun lokacin da aka kirkiro alamar a cikin 2011.
Yaya girman cibiyar sadarwa Clopinette ? Menene game da dabarun aiwatar da ku kuma menene manufofin fadada ku a yanzu?
Cibiyar sadarwa ta ƙunshi shaguna 80 a Faransa: rassa 21 da 59 franchises, sanin cewa yawancin masu amfani da ikon amfani da ikon amfani da ikon amfani da ikon mallakar kamfani suna aiki aƙalla maki biyu na siyarwa.Clopinette Har ila yau, ya ɗauki matakan farko a duniya, a Belgium, ta hanyar samun sarkar Smokey Club.
A cikin 2014, mun buɗe kusan raka'a ashirin (Bordeaux rue Sainte-Catherine, Saintes, Valenciennes, Dieppe, da dai sauransu) kuma muna shirin buɗewa 20 a wannan shekara, mallakar kuma ana sarrafa su. ikon mallaka. Bayan samun wuraren da aka fi so a titin n°1 a cikin tsakiyar gari, muna kuma yin niyya ga cibiyoyin siyayya da manyan kantuna kamar shagunan da aka buɗe a Aubière, Flins da La Roche-sur-Yon. Matsayinmu na jagorar sarkar ikon mallaka yana buɗe mana kofofi a cibiyoyin sayayya, inda masu haya ke fifita samfuran ƙasa fiye da masu zaman kansu.
A cikin shekaru biyar, manufar ita ce samun shagunan 300 ta hanyar ci gaba da ci gaban mu da kuma yiwuwar ayyukan ci gaban waje, dangane da damar.
Wadanne bayanan martaba na ƴan kasuwa kuke ɗauka don ayyukan ikon amfani da sunan kamfani? Menene ƙayyadaddun kwangilar kuma wane tallafi kuke bayarwa ga masu hannun jari?
Na farko masu hannun jari daga cikin alamar sun kasance ƙwararrun ƴan kasuwa waɗanda suka riga sun gudanar da kasuwanci kuma sun sami damar fahimtar sabon samfuri da sabon kasuwa. A yau, bayanan abokan hulɗarmu sun bambanta: maza, mata, ma'aurata, tsoffin ma'aikata Clopinette, shuwagabannin da ke jurewa horo, tsohonmasu hannun jari Gidan Waya… Muna fifita bayanin martaba na mai ciniki fiye da masu saka hannun jari.
Le kudin shiga, don shiga hanyar sadarwar, shine Yuro 15. THE Sarauta an saita a kashi 5% na canji da 1% na yawan kuɗin sadarwa. Don buɗe kanti mai girman murabba'in mita 20, dole ne ɗan takarar ya sami a gudunmawar mutummafi ƙarancin Euro 20. Daga bakin kofa, dazuba jari na farko ya bambanta tsakanin Yuro 60 da 80 akan kowane aikin.
Nos masu hannun jari 'yan kasuwa ne masu kula da wuraren sayar da su yayin da suke cin gajiyar tallafi da taimako yayin kwangilar. Musamman, masu gudanarwa na gudanar da binciken kwata na shagunan. Wannan yana ba da damar duka biyu don tabbatar da ingantaccen aikace-aikacen manufofin kasuwanci na alamar yayin ƙarfafa ra'ayi daga filin.
source : franchise-magazine.com/
