Hāʻawi kēia ʻatikala iā mākou i nā manaʻo e pili ana i kahi haʻawina ʻaʻole naʻe e noʻonoʻo i kekahi mau mea. Hiki ke paʻa nā hiʻohiʻona inā ʻaʻole no ka Transposition of the Tobacco Directive i maopopo e hoʻololi i kēia mau mea a pau. He mea akaka ka hoʻonohonoho ʻana o ka ʻoihana paka e "ʻeleu" i ka nānā ʻana i ka hoʻopukapuka i hoʻokō ʻia no kekahi manawa. ʻAʻole hiki i kekahi ke wānana i ka mea e hiki mai ana ma hope o Mei 2016, akā aia kekahi ʻāpana o ka ʻikepili i ʻike pololei ʻia, ʻo ia hoʻi i ka hopena ʻoiaʻiʻo ʻo nā hale kūʻai liʻiliʻi a me nā mea kūʻokoʻa ʻaʻole hiki ke pale aku i ka haʻalulu. E hāʻule anei ka mākeke vape? E loaʻa ana kahi mākeke ʻeleʻele nui? E lawe anei ʻo Big Tobacco i ka mana piha o ka mākeke? He mea paʻakikī ke wānana i kēia manawa me kahi haʻawina.
Ma hope o 4 mau makahiki o ka ulu ʻana o ka pupule, ke kū nei nā ʻoihana loea i nā e-cigs i ka paʻakikī o ke oʻo. 400 mau wahi kūʻai e nalowale i kēia makahiki.
I ka makahiki 2015, e lilo ana ka mākeke e-cigarette ma Farani i ka 10% o kāna huli ʻana, a hiki i 355 miliona euros, e like me ka lua o ka hoʻopaʻa ʻana " ʻO ka mākeke paka uila mai ko makou hoa Xerfi. He palapala e hāʻawi ana i kahi ʻike o ka wā e hiki mai ana o ka ʻāpana, me ka hoʻohana ʻana i ʻekolu mau hiʻohiʻona wānana.
Akā ma mua o ka hoʻopaʻa ʻana i ka wā e hiki mai ana, e nānā kākou i ka wā i hala. ʻO nā makahiki pupule, nui ka ulu ʻana ma laila. E hoʻoponopono iā ʻoe iho: ma 395 miliona euros i ka makahiki i hala, ua hoʻonui ʻia ka huina kālā ma waena o 2012 a me 2014. I ka makahiki i hala, ua piʻi mau ʻo ia e 43% ma luna o 12 mau mahina.
No nā makahiki ʻekolu, "ʻaneʻane 2 mau hale kūʻai e wehe ʻia i kēlā me kēia lā ma ka awelika", e kākau i nā mea kākau o ka noiʻi, nona "ʻaʻole hiki ke manaʻo ʻia ka ʻoihana cigarette uila", ʻoiai ʻo ia ka 2,2% o ka mākeke derivatives paka. .
Akā ʻaʻole hiki i kēia euphoria ke hoʻomau: "Ua hoʻonui ʻia nā pani mua a me nā hoʻololi ʻana i ka hana [o nā hale kūʻai kūikawā] i ka hopena o 2014-hoʻomaka o 2015. A ua hoʻonohonoho ʻia ka neʻe ʻana e ulu: ua alakaʻi ʻia nā ʻoihana loea i ka hoʻohui ʻana, "wahi a Xerfi. . ʻO ka waihona hale kūʻai, i hōʻea i 2 mau ʻāpana i ka makahiki i hala, e hāʻule i ka 406% ma 17, a ma kahi o 2015.
Liʻiliʻi 10% o CA, emi iho i ka 17% o nā hale kūʻai, manaʻo kekahi ua pau ka mākeke e-cig. ʻO kaʻoiaʻiʻo, aiaʻo ia ma kahi alahaka. Hiki iā ia ke hoʻonui a "hiki i kahi mākeke nui" a i ʻole "hoʻi hope e nānā i kahi niche hardcore". No laila ke kūkulu ʻia e Xerfi o 3 mau hiʻohiʻona e 2018, kahi haʻahaʻa, kahi waena a me kahi kiʻekiʻe.
Manaʻo ʻia e ka ʻoihana noiʻi, ʻo ka median scenario (50% probability) ke manaʻo nei i ka ulu ʻana o ka makahiki awelika o 8% a hiki i ka 450 miliona euros i ka huina o ka huli ʻana ma 2018. ʻO ka hana maikaʻi loa i hōʻoia ʻia e "ka waihona o ka ulu (...) nui loa: 50% o ʻAʻole i hoʻāʻo ka poʻe puhi paka i ka paka uila", akā e hōʻike ana i ka hoʻokō ʻana o kekahi mau hypotheses, ʻike ʻia ma ka papa ma lalo.
ʻO wai ka brand i hoʻonoho maikaʻi ʻia no ka hoʻohana ʻana i ka boom e hiki mai ana? Ma ka helu o nā wahi, eia ka podium e like me ka ʻikepili i hōʻiliʻili ʻia ma Mei 2015 e Xerfi: J Pono (159 puka waho), Clopinette (80 hale kūʻai) a Ae Halekuai (56 hale kūʻai).
ʻO ka haʻawina " ʻO ka mākeke paka uila: ka nānā ʻana no 2018 a me nā loli i ka ʻāina hoʻokūkū paʻi ʻia e Xerfi, he mea hoʻopuka kūʻokoʻa o nā haʻawina hoʻokele waiwai.
kahi : Journaldunet.com
