Nani ka moʻolelo o nā mea hoʻokumu o Juul, ka e-cigarette kaulana i paʻa a hoʻopaʻapaʻa pū kekahi. ʻO Adam Bowen et James Monsees ke ʻimi nei lākou i nā kekelē haku ma ka hoʻolālā huahana ma Stanford i ka wā i hoʻoholo ai lākou e hana i kekahi mea e pili ana i kā lākou addiction paka. I kēia lā, he 843 miliona kālā ke kaumaha o kēlā me kēia.
JUUL: HE PALAPALA, HE SCANDAL, HE HOʻOHAʻI E HĀMI A E HUI!
ʻO ia ma ka hoʻoholo ʻana e hakakā i kā lākou hoʻohui i ka pakaʻO Adam Bowen et James Monsees Ua hele mai me ka manaʻo o Juul, kahi e-cigarette i lilo i mea nui ma ʻAmelika Hui Pū ʻIa.
ʻO Juul Labs Inc., he $15 biliona mea hana e-cigarette nona ka huahana i kaulana loa iā ia kāna huaʻōlelo ponoʻī: "Juuler/Juuling"
«Ke lilo nei lākou i ka synonym o ka mākeke paka uila"Ua'ōleloʻia Ken Shea, mea kālailai o ʻĀpana Bloomberg, e pili ana iā Juul ma Kapalakiko.
Ua hoʻokumu ʻo Adam Bowen, 43, a me James Monsees, 38, iā Ploom i 2007 a kūʻai aku i ka inoa ʻewalu mau makahiki ma hope mai. ʻO Iapana Tobacco Inc.. ma mua o ka hoʻololi ʻana i kā lākou hui Pax Labs Inc.. Ma kahi o ka manawa like, ua hōʻike lākou i kahi e-cigarette i ke ʻano o kahi kī USB: ka Juul kaulana. I ka makahiki i hala aku nei, ua wili ʻo Juul mai Pax Labs Inc. a laila ʻai i ka mākeke.
Kona ulu ua meteoric, me ka Juul dala mahele o ka e-kika kūʻai soaring i 53% mai 16% ma ka hopena o 2017, study ikepili hoike. market IRI. ka-
uahi paka Nānā iā Ciro, ka Reynolds American Inc., hele mai i ka lua me ka 10% mahele.
Wahi a kahi moʻolelo 2012 na Stanford Magazine, ua loaʻa mai ʻo Bowen lāua ʻo Monsees i kēia manaʻo nui i ka makahiki 2004 i ka wā e hoʻomaha ai i ka paka a ke alo nei i ka palena manawa no nā noi thesis no nā kekelē haku ma ka hoʻolālā huahana.
ʻO nā kāne, ka poʻe i hōʻole i ka ʻōlelo no kēia moʻolelo, nona kēlā me kēia 5,6% o Juul ma hope o ka hōʻiliʻili kālā i Iulai i hāʻawi iā lākou i kahi kuleana o $ 843 miliona kēlā me kēia. Manaʻo ʻia e piʻi aʻe kēia helu ma hope o ke kūʻai ʻana i nā paka uila, i aneane ʻekolu i ka makahiki i hala. ʻOiai ʻo ka e-cigarettes e hōʻike wale ana i ka 3% o ke kūʻai ʻana i ka ʻoihana paka i kēia lā, ua ʻōlelo ʻo Shea ua wānana ʻo ia e hiki ke piʻi i ka 25% i loko o 10 mau makahiki.
ʻO Bonnie Herzog, mea nana ma ʻO Wells Fargo & Co., nāna i kapa iā Juul " brand e kuʻi", i hana i kahi noiʻi i ʻike ʻia e huki ana ka huahana i nā mea hoʻohana paka hou. He paʻakikī ke haʻi i ke kumu i kaulana ai ʻo Juul i ka wā i hoʻopuni ʻia ai ka e-cigarettes no nā makahiki he 10.
« Hele wale kekahi mau huahana" wahi a Ken Shea.
kahi : Bloombergquint.com/
