Thaum qhov xwm txheej hais txog cov luam yeeb hluav taws xob twb dhau los ua kev txhawj xeeb hauv Quebec, tsab ntawv tshaj tawm tshiab tshaj tawm los ntawm National Institute of Public Health (INSPQ) tuaj yeem ntxiv roj rau hluav taws.
COUNTERMARKETING, haus luam yeeb thiab hluav taws xob cigarette
Hauv 2017 hloov tshiab ntawm nws " Kev paub txog kev paub txog kev ua tau zoo ntawm kev cuam tshuam kev lag luam los tiv thaiv cov hluas pib haus luam yeeb", INSPQ tau txiav txim siab los tham txog cov luam yeeb hluav taws xob. Hmoov tsis zoo, peb nco ntsoov ib zaug ntxiv tias cov kev tshawb fawb tau raug xaiv nruj heev kom tsis txhob hais txog lub cuab yeej.
« Cov luam yeeb hluav taws xob, ib qho khoom siv uas tsis muaj luam yeeb tab sis tuaj yeem tswj hwm nicotine hauv aerosol daim ntawv, tau tshwm sim ntawm Quebec kev lag luam nyob ib ncig ntawm 2011-2012. Txawm hais tias cov khoom no raug suav hais tias tsis tshua muaj kev phom sij ntau dua li cov luam yeeb rau cov neeg haus luam yeeb, kev siv ntawm cov tub ntxhais hluas muaj kev txhawj xeeb vim tias raug nicotine thiab kev pheej hmoo ntawm kev rov ua dua tshiab ntawm kev haus luam yeeb (World Health Organization, 2016). Hauv tebchaws United Kingdom, qhov twg e-luam yeeb tau pom tias yog qhov cuab yeej txo qis rau cov neeg haus luam yeeb thiab qhov chaw uas lawv raug txhawb kom hloov lawv cov luam yeeb nrog e-luam yeeb, kev siv ntawm cov tub ntxhais hluas tsis yog qhov kev txhawj xeeb txog tam sim no txawm hais tias nws yog. raws li kev soj ntsuam ntau ntxiv (Royal College of Physicians, 2016). Hauv Tebchaws Meskas, e-luam yeeb raug xa mus rau "kev phom sij rau pej xeem kev noj qab haus huv rau cov hluas thiab cov hluas" (US Department of Health and Human Services, 2016).
Qhov kev txhawj xeeb no tuaj yeem piav qhia los ntawm kev loj hlob sai ntawm kev sim nrog cov luam yeeb hauv hluav taws xob ntawm cov tub ntxhais kawm hauv 
Cov tsev kawm ntawv theem nrab hauv Tebchaws Meskas (cov tsev kawm ntawv nruab nrab thiab theem siab), kev tuav pov hwm ntawm ntau lub tuam txhab luam yeeb ywj pheej los ntawm cov tuam txhab luam yeeb loj, thiab qhov zoo sib xws ntawm kev lag luam luam yeeb thiab luam yeeb. Ib tug xav txog qhov tshwj xeeb ntawm cov ntsiab lus ntawm kev ua neej nyob, kev ywj pheej, kev ntxias, uas nyiam cov hluas thiab cov hluas (US
Department of Health thiab Human Services, 2016). Nrog rau qhov nrov hauv Is Taws Nem, cov tub ntxhais hluas tau nkag mus rau cov khoom lag luam no los ntawm kev muag online thiab nkag mus rau ntau hom kev tshaj tawm los ntawm kev sib raug zoo, YouTube, txhais tau tias nyuaj rau kev saib xyuas thiab tswj (US Department of Health thiab Human Services, 2016) . »
INSPQ tseem tham txog ntau qhov kev hloov pauv uas tau tshwm sim txij li xyoo 2004 hais txog kev haus luam yeeb hauv Quebec:
« Hauv xyoo 2013, raws li ob txoj kev tshawb fawb Quebec, 28% txog 34% ntawm cov tub ntxhais kawm theem siab tau tshaj tawm tau sim luam yeeb hauv lawv lub neej thiab 4% txog 6% tau siv lawv hauv 30 hnub dhau los (Lasnier et al. Montreuil, 2014; Traore , 2014). Hauv 2014-15, qhov feem pua ntawm cov tub ntxhais kawm theem siab tshaj tawm tau sim cov luam yeeb hluav taws xob tau ruaj khov ntawm 27%, thaum siv 30 hnub dhau los yog 8% (Lasnier thiab Montreuil, 2017). "
Kom meej meej, nrog rau qhov hloov tshiab no, INSPQ ntxiv cov luam yeeb hauv hluav taws xob hauv nws txoj kev xav rau kev cuam tshuam kev lag luam los tiv thaiv kev pib haus luam yeeb ntawm cov tub ntxhais hluas. Ib zaug ntxiv, cov luam yeeb hluav taws xob tau sib xyaw ua ke rau kev haus luam yeeb los ntawm National Public Health Institute.
Yog xav paub ntxiv, saib cov ntsiab lus tag nrho rau qhov chaw nyob no.
