Rau cov tuam txhab luam yeeb, kev suav rov qab tau pib. Lawv tsuas muaj ob peb lub hlis los txhawb lawv cov luam yeeb hluav taws xob thiab nrhiav cov kiv cua tshiab. Tom qab lub Tsib Hlis 20, tsab ntawv ceeb toom nyob sab Europe ntawm cov khoom lag luam luam yeeb ntxiv dag zog rau cov qauv tsim khoom thiab txwv kev sib txuas lus yuav siv rau txhua tus neeg tsim khoom. Nws yuav tsum tau hloov pauv nyob rau hauv lub moj khaum ntawm txoj cai nyob rau lub lim tiam tom ntej, tshwj xeeb yog tsab xov xwm 20 hais txog cov luam yeeb hluav taws xob. Qhov no yog qhov " daim nqi los kho peb txoj kev noj qab haus huv » Lub Ib Hlis 26, uas tseem tau nruj cov cai tswj hwm kev tshaj tawm thiab siv e-luam yeeb.
Cov pab pawg loj vam tias yuav ntes tau ib feem ntawm kev ua lag luam uas muaj txog tam sim no tau dim lawv. Cov luam yeeb hluav taws xob tau txais los ntawm 3 lab tus tib neeg hauv Fabkis (6% ntawm 15-75 xyoo), ib nrab ntawm cov vape txhua hnub, raws li cov ntaub ntawv tshiab los ntawm Health Barometer ntawm National Institute of Prevention and Education for Health.
Kev lag luam tawg
Hauv xyoo 2015, peb lub tuam txhab luam yeeb tau tshaj tawm lawv cov qauv luam yeeb hauv Fabkis, siv lawv cov kev faib tawm ib txwm muaj, xws li cov neeg haus luam yeeb (ntau tshaj 26 tus neeg haus luam yeeb hauv Fabkis). Imperial Tobacco, los ntawm Fontem Ventures, tau pib JAI thaum Lub Ob Hlis 000, uas nws npaj yuav hloov nrog lub npe Blu thoob ntiaj teb tam sim no, uas muaj lub zog muaj zog hauv Asmeskas thiab UK kev ua lag luam. Nyiv Tobacco International tau tshaj tawm Logic Pro thaum kawg lub Kaum Ib Hlis tom qab yuav lub tuam txhab Asmeskas Logic thiab nws cov e-luam yeeb thaum ntxov 2015. Thaum kawg, British American Tobacco (BAT) ua lag luam Vype thaum kawg lub Kaum Ib Hlis, tom qab pib nws thawj tus qauv hauv 2013 hauv tebchaws United Kingdom, qhov twg nws thov 7% kev lag luam sib faib thaum kawg ntawm 2015. Tag nrho nrog kev txhawb nqa kev sib txuas lus zoo: 1 lab euros tau nqis peev ntawm BAT los txhawb kev paub txog lub hom lag luam hauv Fabkis hauv Is Taws Nem thiab los ntawm cov khoom siv digital thaum lub Kaum Ob Hlis 19 thiab Lub Ib Hlis 24.
Cov tuam txhab cov lus cog tseg: cov luam yeeb hluav taws xob hu ua cigalike uas muaj kev nyab xeeb dua vim tias nws tsis tuaj yeem sau tau, xws li cov khoom lag luam feem ntau, tsuas yog cov kua dej xwb. Cov refills yog siv zoo li tus cwj mem cwj mem cartridges, nrog los yog tsis muaj nicotine, pre-filled, pov tseg, yooj yim rau nruab thiab ntau huv si. Qhov tsis zoo rau cov neeg siv khoom: tsuas yog siv cov ntawv ntim rov qab los ntawm tib lub npe, txoj kev uas Nespresso tau tsim tawm, ua rau cov neeg siv raug ntes.
Cov kws tshaj lij vam tias yuav them nyiaj rau qhov kev cia siab tias yuav poob rau hauv kev muag luam yeeb nrog kev siv cov pob nruab nrab
Kev lag luam luam yeeb hauv hluav taws xob tam sim no tau tawg. Nyob ib ncig ntawm Tuam Tshoj cov cuab yeej tsim los ntawm cov neeg siv khoom siv hluav taws xob tsim hluav taws xob, muab faib thoob ntiaj teb los ntawm cov neeg xa khoom thiab pib ua lag luam, kev ua lag luam tau tsim nyob rau hauv ob peb xyoos rau hauv lub ecosystem loj uas muaj cov ntaub ntawv tsawg heev. “ Nws yog qhov nyuaj heev los kwv yees qhov loj ntawm kev ua lag luam, vim tias tsis muaj Nielsen vaj huam sib luag, lossis IRI, raws li yuav muaj nyob hauv lwm cov haujlwm., piav qhia Stéphane Munnier, tus thawj coj ntawm Vype project ntawm BAT. Thiab muaj cov ntaub ntawv tsawg heev uas tau muab ntau qhov chaw thiab cov khoom xa tawm. Yog li txhua tus ua rau lawv tus kheej kwv yees, tab sis tsis muaj tus neeg ua si ncav cuag 10% ntawm kev ua lag luam. »
Yog li muaj ntau pawg ntawm cov neeg ua yeeb yam: " Cov kws tshaj lij ntawm cov cuab yeej, uas yog cov neeg siv khoom lag luam ntau dua lossis cov tuam txhab tsim khoom raws li lawv lub npe; e-kua kws txawj qhov twg peb nrhiav tau ntau start-ups; cov tuam txhab uas sim ua generalist los ntawm kev ua ob qho tib si; reseller networks, xws li Clopinette, Yes khw, J Zoo, Vapostore, thiab lwm yam .; thiab Internet players uas muag nyob rau hauv ntau hom rau cov khw muag khoom lossis cov tib neegs," txuas ntxiv no tus qub Danone thiab Monster Energy tus neeg ua haujlwm, uas tau pib Monster zog haus hauv Fabkis. Ib txoj kev tshawb fawb Xerfi tau ua nyob rau xyoo 2015 kwv yees kev lag luam ntawm 395 lab euros hauv 2014, peb zaug ntau dua li xyoo 2012.
"Ib qho dynamic hauv txhua lub tebchaws"
Thaum xerfi ua tau suav rau 355 lab euros hauv 2015, lub Interprofessional federation ntawm vape (Fivape) ntawm qhov tsis sib xws, ntseeg hais tias kev ua lag luam yuav loj hlob ntxiv txawm tias poob ntawm cov khw tshwj xeeb, nce ntawm 2 hauv 500 mus rau 2014 thaum kawg ntawm 2. hav zoov 
Cov neeg haus luam yeeb yav dhau los nyiam cov npe tshwj xeeb thiab tsis tas xav rov qab mus rau cov neeg haus luam yeeb. Rau Brice Lepoutre, tus thawj tswj hwm ntawm lub koom haum ywj pheej ntawm cov neeg siv luam yeeb, " Txoj cai lij choj kev noj qab haus huv rau pej xeem thiab European cov lus qhia muaj kev pheej hmoo muaj kev cuam tshuam tsis zoo, txij li tsuas yog kev pom zoo e-luam yeeb txaus ntshai yog tsim los ntawm kev lag luam luam yeeb, nyob rau lub sijhawm ntev, thaum cov luam yeeb hluav taws xob uas zoo tshaj plaws rau cov neeg siv kev cia siab yog hom sib txawv kiag li. ".
Nws yog ib qho nyuaj rau kev soj ntsuam kev txais tos ntawm cov neeg tuaj tshiab ntawm cov neeg siv khoom, ua rau lawv cov channel yuav khoom, tshwj xeeb tshaj yog vim cov tuam txhab luam yeeb muaj kev zais zais rau lawv qhov muag. Feem ntau, peb piav qhia txog kev txais tos los ntawm cov neeg haus luam yeeb zoo heev ntawm BAT: " Tom qab ib hlis thiab ib nrab, ntau tshaj 1 tus neeg haus luam yeeb muaj peb cov khoom, thiab peb xav kom sai sai mus rau 000, feem ntau hauv nroog cov ntsiab lus ntawm kev muag khoom uas twb muaj resellers nyob rau hauv cov khoom siv hluav taws xob. », hais tias Mr. Munier.
Nyob rau hauv txoj kev no, cov tuam txhab luam yeeb kuj cia siab tias yuav them nyiaj rau qhov kev cia siab ntawm kev muag luam yeeb nrog kev siv cov pob nruab nrab. “ Niaj hnub no, nws yog ib qho khoom siv rau pej xeem uas cov neeg haus luam yeeb tuaj yeem ua haujlwm nrog xws li khoom qab zib lossis dej qab zib. », ntxiv Mr. Munnier tsis muaj qualms.
Thiab ntawm BAT, peb tsis npaj siab yuav tsum nyob ntawd: ib lub tuam tsev rau cov khoom tsim tshiab tau tsim peb xyoos dhau los, uas ze li 200 tus neeg ua haujlwm hauv kev tshawb fawb thiab kev tsim kho, kev lag luam thiab kev muag khoom, thiab kev tsim tawm hauv xyoo tas los no lub lis piam hauv ntau lub teb chaws tom qab. United Kingdom (Ltalis, Fabkis, Poland, Lub teb chaws Yelemees).
« Muaj ib tug dynamic nyob rau hauv txhua lub teb chaws tab sis nws txawv. Peb tau xaiv tsib lub tebchaws nyob sab Europe no los txhim kho thawj zaug, vim tias peb muaj kev pom zoo hauv kev lag luam luam yeeb thiab peb tau saib kev loj hlob ntawm kev lag luam luam yeeb hauv hluav taws xob, piav qhia Mr. Munnier. Peb yuav tso tawm qhov twg muaj cov neeg siv khoom txav mus rau cov luam yeeb hluav taws xob. Hauv Belgium lossis Switzerland, lawv tsis tso cai rau e-kua nrog nicotine, yog li qhov no txo qhov tseem ceeb ntawm kev ua lag luam no. » Hauv tebchaws United Kingdom, nws lub tshuab nqus tshuaj nicotine, hu ua Voke, tau txais kev pom zoo los ntawm cov neeg saib xyuas kev noj qab haus huv kom thiaj li tau txais kev tshuaj thiab tswj.
Tsib xyoos tom qab nws tuaj txog ntawm Fabkis txoj kev lag luam, cov luam yeeb hluav taws xob txuas ntxiv ua rau muaj kev sib cav. Nws yog lwm txoj hauv kev haus luam yeeb rau qee tus, uas muaj peev xwm ua rau muaj kev phom sij rau lwm tus. Txawm li cas los xij, kev ua lag luam tseem nyob hauv cov khoom siv rov qab tau (97% los ntawm ntim), nyiam los ntawm cov neeg siv khoom.
Tau qhov twg los Ntawm: Lemonde.fr
