Kev xam phaj nrog Karin Warin, Co-founder ntawm Clopinette.
"Tom qab kev txhim kho tag nrho thiab nrog 3 lub khw tshwj xeeb, kev txhim kho ntawm kev lag luam luam yeeb hauv hluav taws xob yog qhov kev zam. »
Kev sib faib ntawm cov khw tshwj xeeb thiab kev pheej hmoo ntawm saturation, lobbying ntawm cov neeg haus luam yeeb, npaj txwv tsis pub tshaj tawm xyoo 2016… Koj ua dab tsi ntawm kev lag luam luam yeeb hauv hluav taws xob tawg? Yuav ua li cas yog lub zeem muag rau distributors xws li Clopinette, tus thawj coj franchise?
Niaj hnub no muaj 3 lub khw tshwj xeeb hauv Fabkis, uas yuav tsum tau ntxiv kev sib tw los ntawm cov neeg haus luam yeeb thiab cov khw muag khoom loj thiab nruab nrab (GMS). Tom qab tag nrho-tawm txoj kev loj hlob nyob rau hauv xyoo tas los no, ib tug restructuring ntawm lub lag luam yog inevitable vim hais tias cov khoom tau dhau los ua ntau dua li qhov xav tau. Cov khw yuav raug kaw thiab tseem yuav kaw. Peb kuj yuav tsum cia siab tias yuav muaj kev txav mus los ntawm cov khoom lag luam thiab kev faib tawm.
Kev cai lij choj tsis paub tseeb tau raug tshem tawm: lub luam yeeb hauv hluav taws xob yog ib qho khoom tso cai nyob rau hauv nruj heev kev faib khoom. Txhawm rau kom tsis txhob muaj kev tsim txom cuam tshuam nrog cov khoom lag luam tsis zoo lossis tsis ua raws li cov kev xav tau ntawm cov neeg siv khoom, peb tseem yuav ua rau muaj kev pom zoo lossis daim ntawv lo boutique. Raws li rau cov neeg haus luam yeeb thov kev faib khoom monopoly, peb yeej ib txwm yeej peb rooj plaub. kuve-luam yeeb tsis yog lub xeev monopoly.
Nrog ib mus rau ob lab vapers, lub luam yeeb hauv hluav taws xob tsis yog fad. Kev ua lag luam nyob ruaj khov. Qhov kev sib tw rau cov neeg xa khoom yog kom yeej dua tshiab, cov neeg siv khoom paub ntau ntxiv los ntawm kev muab lawv nyab xeeb (cov ntawv pov thawj, kev taug qab) thiab cov khoom tshiab, kev pabcuam thiab cov lus qhia. Cov no yog cov hauv paus ntsiab lus ntawm lub tswv yim Clopinette txij li lub hom tau tsim nyob rau hauv 2011.
Lub network loj npaum li cas Clopinette ? Yuav ua li cas txog koj qhov kev siv lub tswv yim thiab dab tsi yog koj lub hom phiaj nthuav dav tam sim no?
Lub network muaj tag nrho 80 lub khw hauv Fabkis: 21 ceg thiab 59 franchises, paub tias feem ntau ntawm franchisees ua haujlwm tsawg kawg yog ob lub ntsiab lus ntawm kev muag khoom.Clopinette tseem nyuam qhuav ua nws thawj kauj ruam thoob ntiaj teb, hauv Belgium, los ntawm kev tau txais cov saw hlau Smokey Club.
Hauv xyoo 2014, peb tau qhib ib ncig ntawm nees nkaum units (Bordeaux rue Sainte-Catherine, Saintes, Valenciennes, Dieppe, thiab lwm yam) thiab tab tom npaj 20 qhib rau xyoo no, muaj thiab ua haujlwm. franchise. Tom qab tau txais qhov chaw nyiam ntawm txoj kev n° 1 hauv plawv nroog, peb kuj tseem tsom mus rau cov khw muag khoom thiab cov khw muag khoom, xws li cov khw qhib hauv Aubière, Flins thiab La Roche-sur-Yon. Peb cov xwm txheej ua tus thawj coj channel hauv franchise qhib qhov rooj rau peb hauv cov khw muag khoom, qhov twg cov neeg tsawg nyiam lub teb chaws cov khoom lag luam tshaj li kev ywj pheej.
Hauv tsib xyoos, lub hom phiaj yog kom muaj 300 lub khw muag khoom los ntawm kev txuas ntxiv peb txoj kev loj hlob thiab los ntawm kev ua haujlwm loj hlob sab nraud, nyob ntawm lub sijhawm.
Dab tsi profile ntawm cov neeg ua lag luam koj nrhiav rau cov haujlwm franchise? Dab tsi yog qhov tshwj xeeb ntawm daim ntawv cog lus thiab koj muab kev txhawb nqa dab tsi rau franchisees?
Thawj cov cov franchisees ntawm cov khoom lag luam tau zoo dua cov neeg ua lag luam uas twb tau tswj hwm kev lag luam thiab muaj peev xwm tuav tau cov khoom tshiab thiab kev lag luam tshiab. Niaj hnub no, cov profiles ntawm peb cov neeg koom tes muaj ntau yam: txiv neej, poj niam, khub niam txiv, cov neeg ua haujlwm qub Clopinette, executives undergoing retraining, qubcov franchisees Tus Niam Tsev Lub Xov Tooj… Peb txaus siab rau ib qho profile ntawm tus tswv lag luam ntau dua li cov tub ua lag luam.
Le tus nqi nkag, mus koom lub network, yog 15 euros. LUB Royalties yog teem rau 5% ntawm turnover thiab 1% turnover rau kev sib txuas lus. Txhawm rau qhib lub khw ntawm kwv yees li 20 m², tus neeg sib tw yuav tsum muaj tus kheej pabyam tsawg kawg ntawm 20 euros. Tawm ntawm qhov rooj, lubpib nqis peev Nws txawv ntawm 60 thiab 80 euros ib qhov project.
Peb cov franchisees yog cov neeg ua lag luam hauv kev tswj hwm lawv cov ntsiab lus ntawm kev muag khoom thaum tau txais txiaj ntsig los ntawm kev txhawb nqa thiab kev pabcuam thaum lub sijhawm cog lus. Tshwj xeeb tshaj yog, cov neeg ua haujlwm sib koom tes ua cov kev tshuaj xyuas peb lub hlis twg ntawm cov khw muag khoom. Qhov no tso cai rau ob qho tib si los xyuas kom meej qhov kev thov kom raug ntawm lub hom phiaj kev lag luam thaum txhawb kev tawm tswv yim los ntawm thaj chaw.
Tau qhov twg los : franchise-magazine.com/
