Thaum European Union tau tswj hwm kev tshaj tawm txog cov luam yeeb hluav taws xob, qhov tsis paub tseeb txog kev cai lij choj tau tshwm sim hauv tebchaws United Kingdom. Nruab nrab ntawm kev txhawb nqa kev txo qis thiab kev tshaj tawm, kab zoo li nyuaj rau pom.
ASA lees paub tsis muaj npe tsis txaus siab tawm tsam E-luam yeeb hauv khw
UK cov neeg saib xyuas kev tshaj tawm tsis ntev los no tau thov tias kev tshaj tawm kev tshaj tawm kom cov neeg txiav luam yeeb kom muaj kev noj qab haus huv zoo tuaj yeem ua rau muaj kev cuam tshuam los ntawm EU cov cai.
Ob peb hnub dhau los, Advertising Standards Authority (ASA) tau lees paub qhov kev tsis txaus siab tsis qhia npe txog kev tshaj tawm hauv phau ntawv xov xwm " cov phau ntawv Journal "rau lub khw muag luam yeeb hluav taws xob" Chaw nres tsheb Vape". Tom qab mob siab rau kev tos txais los ntawm kev lag luam kws tshuaj, European Union cov cai ntawm kev haus luam yeeb thiab cov khoom lag luam luam yeeb txwv tsis pub tshaj tawm ntawm vaping hauv ntawv xov xwm lossis cov ntawv xov xwm tshwj tsis yog nws yog ib qho kev tshaj tawm rau cov kws tshaj lij.
Hauv qhov no, tus tshaj tawm thiab tshaj tawm tau sib cav tias tsis muaj lub cim qhia tau. ASA tau hais txog ntu 22.12 ntawm Pawg Neeg Saib Xyuas Kev Tshaj Tawm (CAP) Code lees paub tias « Tsuas yog rau cov xov xwm uas tsuas yog tsom rau kev lag luam, kev tshaj tawm muaj qhov cuam tshuam ncaj qha lossis tsis ncaj ntawm kev txhawb nqa cov luam yeeb hluav taws xob uas muaj nicotine thiab lawv cov khoom tsis raug tso cai vim cov tshuaj tsis tau tso cai hauv cov ntawv xov xwm thiab cov ntawv xov xwm. "(Saib cov ntsiab lus).
Txawm li cas los xij, kev siv lo lus "indirect" qhia txog qee qhov tsis zoo, piv txwv li nws tuaj yeem txhawb tsoomfwv kom txhawb nqa vaping ua ib qho cuab yeej los txo kev pheej hmoo los ntawm kev haus luam yeeb thiab kev sib tsoo.
rau Christopher Snowdon, tus thawj coj ntawm lub koom haum ntawm Economic Affairs « Cov kev cai yog qhov phem tshaj li qhov yuav xav txog vim li cas 
txawm tias qhov kev tshaj tawm classic caw cov neeg haus luam yeeb hloov mus rau vaping yuav ua txhaum txoj cai tshiab European cov lus qhia ntawm cov khoom luam yeeb "ntxiv" Hauv tebchaws United Kingdom, yog tsoomfwv npaj kev sib tw kom tsis txhob haus luam yeeb thaum txhawb nqa vaping hauv TV, nws ua txhaum txoj cai. Qhov no yog absurd kiag li".
Rau nws feem, ASA tau ceev faj ntau dua, raws li lawv " Nws tseem yog ib qho kev cai lij choj minefield, tab sis tseem muaj cov blanks los sau rau hauv". Ntxiv mus, Advertising Standards Authority tuaj yeem tsim kev sib tham los daws qhov teeb meem.
Muaj qhov qhia tau tias tsoomfwv tuaj yeem tso cai tswjfwm tom qab Brexit. Tseeb tiag, txoj kev npaj tswj kev haus luam yeeb tsib xyoos lub hom phiaj yog "ua kom muaj qhov muaj kev nyab xeeb dua rau kev haus luam yeeb» suav nrog e-luam yeeb. Yog li ntawd nws yuav nyuaj rau kev hwm lub hom phiaj kev nom kev tswv no thaum tswj hwm cov kev cai nruj heev ntawm European Union thiab txuas ntxiv xav txog vaping ua cov khoom lag luam luam yeeb.
