Advertising Standards Authority txwv tsib kev tshaj tawm uas suav tias tsis muaj lub luag haujlwm thiab uas tau tshaj tawm los ntawm " Hubbly Bubbly", ib lub tuam txhab tshwj xeeb hauv e-luam yeeb.
Ads featured nyob rau hauv social media sites thiab Hubbly Bubbly site featured Ziab Malik, los ntawm lub qub tub hluas band " Ib qho kev taw qhia » thiab tus singer Cheryl Fernandez-Versini. Lwm qhov ntawm Twitter tau qhia ob tus poj niam hluas siv e-luam yeeb thiab qhov thib peb tshaj tawm yog tweet qhia ob tug tub ntxhais hluas vaping nyob rau pem hauv ntej ntawm ib kab ntawm lub raj mis cawv. Ib tsab ntawv nyeem: "Lub lim tiam ua tau zoo heev ntawm Hubbly Bubbly, peb npaj txhij rau hnub so." Thaum kawg, qhov kev tshaj tawm kawg yog ib qho video rau youtube nrog scenes nyob rau hauv tuav, nightclubs thiab nyob rau hauv ib tug kev hais kwv txhiaj uas cov neeg tau qhia siv e-luam yeeb " Hubbly Bubbly".
Lub Chaw Tswj Xyuas Tshuaj thiab Cov Khoom Noj Qab Haus Huv tau yws yws tias thawj ob qhov kev tshaj tawm tsis tau qhia meej tias cov khoom muaj nicotine, thiab nws zoo li rau lawv tias cov protagonists hauv cov hnub nyoog qis dua 25 xyoos. ASA tau nug kom paub seb cov neeg no puas muaj hnub nyoog qis dua 25 xyoos. Rau lawv, qhov thib tsib tshaj tawm tsuas yog tsis muaj lub luag haujlwm vim tias nws yuav rov hais dua rau cov hnub nyoog qis dua 18 xyoo.
Tom qab ntau qhov kev tsis txaus siab, Hubbly Bubbly tshem tawm tag nrho cov tshaj tawm. Lub tuam txhab tau hais tias tsis tas yuav hais txog cov ntsiab lus nicotine tab sis vim tias kev tshaj tawm tsis nyob ntawd los txhawb ib yam khoom tshwj xeeb. Lawv kuj tau hais ntxiv tias cov neeg ua yeeb yam tau hais hauv kev tshaj tawm yog cov neeg laus thiab koj yuav tsum muaj hnub nyoog tsawg kawg 18 xyoo ua raws li nplooj ntawv Twitter. ASA tseem xav tias cov poj niam ua qauv hauv kev tshaj tawm tsis zoo li muaj hnub nyoog tshaj 25 xyoo. Raws li, Hubbly Bubbly tsis tuaj yeem rov muab lawv cov npe yam tsis tau hloov kho qee yam.
Tau qhov twg los : Marketingmagazine.co.uk
