Philip Morris International ikukambirana za kusintha kwakukulu komwe kwasintha kale makampani opanga fodya. Wopanga padziko lonse lapansi wa Marlboro wasintha molimba mtima mtundu wake wamabizinesi.
PMI YABAYERA 3 BILLION DOLARS MU Fodya WAKE WONYENGA!
Philip Morris International alowetsa ndalama zokwana madola 3 biliyoni m'mizere yopangira zida zamakono ku Neuchâtel (Canton yomwe ili kumadzulo kwa Switzerland pafupi ndi malire a France). Mizere yopangira mibadwo yotsatira yomwe imatulutsa timitengo ta fodya totchedwa Heets.
Zogulitsa zomwe zikuyenera kusintha bizinesi ya ndudu ndi mapaketi a timitengo 20 ogulitsidwa pamtengo wagawo la Marlboro. Ku Neuchatel, ku likulu la R & D la Swiss tobacconist, njira zatsopano zakhala zikuyendetsedwa ndipo zotsatira zoyamba, m'ma laboratories ndi osuta fodya, ndizotsimikizika.
malinga ndi Luca Rossi, Director of Production, Research and IP, ku Cube in Neuchâtel (kachisi wa R&D wa PMI): "Ndi njira yotsimikiziridwa yomwe yatsimikizira kuti, poyerekeza ndi ndudu wamba, mankhwala a Heets achepetsa 90 mpaka 95% ya zigawo za mankhwala ndi zigawo zapoizoni ndi zovulaza.". Kupitilira apo, kuwunika kwatsimikizira kuchepa kwa ziwopsezo zamtima ndi matenda ena am'mapapo ndi am'mapapo.
Kutsiliza komwe kwavomerezedwa kudzera mu maphunziro opangidwa molingana ndi njira zovomerezeka kumitengo yamankhwala komanso ma laboratories apadera komanso odziyimira pawokha monga Labsat ku United States. Zotsatira zokhudzana ndi kuchepetsa zoopsa ndi zovulaza zaperekedwanso ku FDA (Food & Drugs Administration ku USA). Inde, chiopsezo cha zero palibe. "Chinthu chabwino kwambiri ndi kusiya kusuta", avomereza asayansi a PMI.
«Masiku ano, maboma ambiri monga UK apanga zisankho zowongolera mokomera zatsopanozi 
mankhwala omwe ali pansi pa malamulo osiyana», zikutsimikizira Tommaso Di Giovanni, RRP Communication Director ku PMI. Malinga ndi mneneri wa mayiko osiyanasiyana ameneyu, maboma angapo adabwa ndi kusintha kwa fodya kumeneku moti ena achitapo kanthu potsatira malamulo odzipereka.
Mayiko ena amsika akudikirirabe kuti afotokoze malamulo a masewerawa kuchokera pamawonedwe owongolera komanso achuma. Koma nthawi zambiri, malamulowo amatengera zomwe zimatengera ndudu wamba. "Komabe mfundo yake si yofanana», akufuna kufotokozera Di Giovanni. Izi ndizinthu zosayaka zomwe zimabwera pamutuwu "Zogulitsa Zafodya Zowopsa. Kumasulira: m'malo mwazinthu zomwe zili pachiwopsezo".
Chifukwa kuopsa kwake sikuli m'zinthu zokha (chikonga, carbon monoxide, tar…), koma zimakhala ndi kuyaka kwa ndudu. Pa avareji, ndudu imapanga zinthu zoposa 6.000. Akawotchedwa, zinthu zimenezi zimapanga kawopsedwe. M'malo mwake, chiwopsezo chake ndi kuphatikiza mankhwala angapo kudzera pakuyaka. Chifukwa chake, "kutentha kutsika, kumachepetsa chiopsezo cha ngozi", akufuna kutchula bwana wa R&D ku Neuchatel.
Masiku ano, Ulaya ikugwira ntchito yokonza malamulo atsopano osiyana ndi ndudu zachikhalidwe zomwe zingaganizire zochitika zazikuluzikuluzi, tikuphunzira kuchokera kwa akuluakulu a PMI. Njira ina yosiyana ndi ndudu wamba yomwe imakwaniritsa zofunikira za FDA (kuwunika kwamankhwala, maphunziro a toxicological, maphunziro azachipatala, kusanthula kwamaganizidwe ndi kakhalidwe, msika waposachedwa, ndi zina zambiri.) Pokhapokha pa register iyi, masamba 2 mpaka 3 miliyoni a kusanthula kolembedwa adaperekedwa ndi PMI FDA. Kuphatikiza apo, wopanga akufuna kugulitsa ma Heets ku USA, pambuyo pa mgwirizano wa FDA.
Yapangidwa zaka zoposa khumi mu Neuchâtel R&D center ndipo idakhazikitsidwa mu 2015 ku Switzerland, Japan, Germany, Italy… PMI ikugulitsa kale zinthu za Heets m'maiko/misika 28, kuphatikiza zaulere. Wopanga akukonzekera kale kukulitsa mwachangu komanso kuyembekezera kutha kwazinthu zomwe zingatheke, chifukwa cha kufunikira kwakukulu. PMI yayika ndalama pafakitale yopanga ku Bologna (Italy) kuphatikiza magawo awiri opanga ku Neuchâtel.
Mu 2018, ikukonzekera kulowetsa madola mabiliyoni a 1,6 ku mafakitale ku Italy, Germany, Russia, Romania… 45 ndi chaka choyamba cha PMI cha phindu pa ma Heets patatha zaka khumi osasiya ndalama (kuyambira 2017). Malinga ndi zomwe wopanga adaneneratu, zida za Heets ndi IQOS zidzatulutsidwa m'misika yamayiko 2008 pofika Disembala wamawa.
Kampani ya fodya ikuyembekeza kupanga mayunitsi 100 biliyoni kumapeto kwa 2018. Ku Morocco, zinthu za Heets sizinagulitsidwebe. Koma si kuchotsedwa kuti iwo ali. "Chilichonse chidzadalira malamulo ndi kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kake», akufotokoza Tommaso Di Giovanni. Malinga ndi mkulu wolankhulana uyu, zofunika za PMI poyambitsa ma Heets zimatengera kukula ndi kulemera kwa msika komanso koposa zonse mphamvu za dziko (maboma a boma) kuti athe kutengera luso komanso luso.
Mitundu yatsopano ya Heets imagwirizana ndi makina otenthetsera amtundu wa IQOS. Mbadwo watsopanowu wa ndudu zamtundu wina tsopano ukugwiritsidwa ntchito ndi osuta oposa 3 miliyoni padziko lonse lapansi. Zopanda utsi komanso pafupifupi zopanda fungo, ndudu zamtundu uwu zatsimikiziridwa kuti “sizikhudza mpweya wa m’nyumba mwa njira iriyonse. Zabwino kwambiri, IQOS sigwero la utsi wa fodya," akuumiriza woyang'anira ntchito za R&D ku Neuchâtel.
Ndipo kuwonjezera:Kafukufuku wathu akuwonetsa chidwi chochepa pamtundu wa IQOS pakati pa osasuta (omwe sanasutepo kapena osasuta), komanso kuthekera kolimba kwa kusintha kwathunthu ku IQOS pakati pa osuta achikulire.". Malinga ndi kafukufuku waposachedwa, ochepera 5% mwa omwe kale anali osuta amasinthira kuzinthu zina. Komanso, ochepera 1% mwa omwe sanasutepo amayesa kuyesa mankhwalawa. Izi zimalola PMI kuti iwonetsetse kuti kukula kukukula mwa kugawana nawo msika kuchokera pampikisano.
