Muyenera kuti munamvapo za IQOS, chipangizo chamagetsi chopangidwa ndi chimphona cha Philip Morris chomwe chimatenthetsa fodya. Dziwani kuti makampani opanga fodya adayika ndalama zambiri kuti amange fakitale yake ku Germany.
PHILIP MORRIS AMAGWIRITSA NTCHITO $320 MILIYONI PA IQOS FACTORY
Ngati pali nthawi yochepa, a Maphunziro a Swiss adadza kulepheretsa mapulani a IQOS polengeza kuti idzatulutsa utsi, palibe chomwe chikuwoneka kuti chitha kuletsa Philip Morris mu chikhumbo chake chogonjetsa. Zowonadi, chimphona cha ku America posachedwapa chinalengeza kumangidwa kwa fakitale ya fodya yotentha mumagulu amakampani atsopano aukadaulo otchedwa "Silicon Saxony" ku Germany kwa $ 320 miliyoni (mayuro 286 miliyoni). Gululi, lomwe ntchito yake yomanga idzatha kumapeto kwa chaka cha 2019, idzalemba ntchito anthu pafupifupi 500 akangoyamba kupanga.
Ngati ndalamazo zingakuchititseni chizungulire, dziwani kuti Philip Morris International adapanga phindu lofanana ndi madola 74 biliyoni mchaka cha 2016. Chifukwa cha pulojekiti yake ya IQOS, chimphona cha ku America chawononga kale madola 1,2 biliyoni, zomwe zikutanthauza kuti zidzakhala zovuta kupikisana nawo.