Kwa opanga ndudu, kuwerengera kwayamba. Angotsala ndi miyezi ingapo kuti alimbikitse ndudu zawo zamagetsi ndikupeza otsatira atsopano. Pambuyo pa Meyi 20, malangizo aku Europe okhudza malonda a fodya omwe amalimbitsa miyezo yopangira komanso kuletsa kulumikizana adzagwira ntchito kwa opanga onse. Iyenera kusinthidwa malinga ndi lamulo m'masabata akubwerawa, makamaka nkhani 20 yokhudzana ndi ndudu zamagetsi. Izi zikuwonetsedwa ndi " chiwongola dzanja chosinthira thanzi lathu ya January 26, yomwe inalimbikitsanso malamulo okhudza kutsatsa ndi kugwiritsa ntchito fodya wa e-fodya.
Magulu akuluakulu akuyembekeza kutenga gawo la msika lomwe lawathawa mpaka pano. Fodya yamagetsi yatengedwa ndi anthu 3 miliyoni ku France (6% ya azaka 15-75), theka la omwe amavala tsiku lililonse, malinga ndi ziwerengero zaposachedwa kuchokera ku Health Barometer ya National Institute for Prevention and Health Education.
Msika wogawanika
Mu 2015, makampani atatu akuluakulu a fodya adayambitsa mtundu wawo wafodya ku France, pogwiritsa ntchito njira yawo yogawa, yomwe ndi osuta fodya (oposa 26 ku France). Imperial Fodya, kudzera mu Fontem Ventures, idakhazikitsa JAI mu February 000, yomwe ikukonzekera kusintha ndi mtundu wapadziko lonse wa Blu womwe wapezedwa posachedwa, womwe uli ndi kupezeka kwamphamvu pamsika waku US ndi UK. Japan Tobacco International idatulutsa Logic Pro kumapeto kwa Novembala atapeza kampani yaku America Logic ndi e-fodya yake koyambirira kwa 2015. Pomaliza, Fodya waku Britain waku America (BAT) adatulutsa Vype kumapeto kwa November, atayambitsa chitsanzo chake choyamba ku 2013 ku UK, kumene amati 7% gawo la msika kumapeto kwa 2015. Zonse ndi chithandizo chachikulu cholumikizirana: 1 miliyoni mayuro adayikidwa ku BAT kuti mtunduwo udziwike ku France pa intaneti komanso powonetsa digito pakati pa Disembala 19 ndi Januware 24.
Lonjezo la opanga: ndudu yamagetsi imabatiza ngati ndudu yotetezeka kwambiri chifukwa sichitha kudzazidwa, monga zambiri zazinthu zomwe zilipo pamsika, ndi madzi aliwonse. Zowonjezeredwa zimagwiritsidwa ntchito ngati makatiriji a inki ya kasupe, okhala ndi chikonga kapena opanda, odzazidwa kale, otayika, osavuta kukhazikitsa komanso aukhondo. Choyipa kwa ogula: kugwiritsa ntchito makatiriji owonjezera amtundu womwewo, momwe mtundu wa Nespresso unayambira, kuti ogwiritsa ntchito akhale akapolo.
Akatswiri akuyembekeza kuthetsa kutsika kwa ndudu komwe kukuyembekezeka poyambitsa kuyika kwapang'onopang'ono
Msika wa ndudu zamagetsi masiku ano wagawika. Kuzungulira ukadaulo waku China wopangidwa ndi opanga zamagetsi ogula, zogawidwa padziko lonse lapansi ndi ogulitsa ndi oyambitsa, msika wadzipanga okha zaka zingapo kukhala chilengedwe chachikulu chomwe chili ndi chidziwitso chochepa kwambiri. . " Ndizovuta kuyerekeza kukula kwa msika, chifukwa palibe gulu la Nielsen [distributor], kapena IRI, monga momwe lingakhalire m'magulu ena., akufotokoza Stéphane Munnier, woyang'anira polojekiti ya Vype ku BAT. Ndipo pali ziwerengero zochepa zomwe zimapatsidwa kuchuluka kwa magwero ndi mabwalo ogawa. Chifukwa chake aliyense amawerengera, koma palibe wosewera yemwe amafika 10% pamsika. »
Choncho pali magulu angapo a zisudzo: Akatswiri a zida, omwe amakonda kukhala ogulitsa kapena makampani omwe ali ndi mtundu wawo; akatswiri a e-zamadzimadzi komwe kuli zoyambira zambiri; makampani omwe amayesa kukhala a generalist pochita zonse ziwiri; maukonde ogulitsa, monga Clopinette, Yes store, J Well, Vaposttore, etc.; ndi osewera pa intaneti omwe amagulitsanso pansi pamitundu yambiri kumashopu kapena kwa anthus ", akupitiriza izi wakale Danone ndi Monster Energy, amene anapezerapo mphamvu chakumwa Monster ku France. Kafukufuku wopangidwa ndi Xerfi yemwe adachitika mu 2015 akuti msika udafika ma euro 395 miliyoni mu 2014, kuwirikiza katatu kuposa mu 2012.
"Zosintha m'maiko onse"
Pamene xerfi anali kuwerengera 355 miliyoni mayuro mu 2015, ndi Interprofessional Federation of the vape (Fivape) akuganiza m'malo mwake kuti msika upitilira kukula ngakhale kuchepa kwa mashopu apadera, adatsika kuchoka pa 2 mu 500 kufika pa 2014 kumapeto kwa 2. Les 
Osuta kale amakonda mtundu wapadera ndipo safuna kubwereranso kwa fodya. Za Brice Lepoutre, pulezidenti wa bungwe loyima palokha la anthu osuta fodya, lamulo la zaumoyo wa anthu ndi chiopsezo cha European directive chokhala ndi zotsatira zolakwika, popeza zoopsa zokhazo zovomerezeka za e-fodya zimakhala zopangidwa ndi makampani a fodya, m'kupita kwanthawi, pamene ndudu zamagetsi zomwe zimakwaniritsa zomwe wogwiritsa ntchito amayembekeza ndizosiyana kwambiri. ".
Ndikovuta kuwunika kulandilidwa kwa olowa kumene ndi ogula omwe azolowera dera lawo logula, makamaka popeza makampani afodya amakhala obisalira malonda awo. Koposa zonse, timafotokoza kuti ndizabwino kwambiri, ku BAT, kulandila kwa osuta fodya: " Pambuyo pa mwezi ndi theka, opitilira fodya a 1 ali ndi zinthu zathu, ndipo tikufuna kuti tiwonjezeke mwachangu mpaka 000, makamaka malo ogulitsa m'tawuni omwe ali kale ogulitsa gulu la ndudu zamagetsi. Akutero Bambo Munnier.
Mwanjira imeneyi, opanga fodya akuyembekezanso kubwezeranso kutsika kwa ndudu komwe akuyembekezeredwa pokhazikitsa phukusi losavuta. " Masiku ano, ndi chinthu chogula chomwe osuta fodya amatha kugwira ntchito ngati confectionery kapena zakumwa ", akuwonjezera popanda kudandaula Bambo Munnier.
Ndipo ku BAT, sitikufuna kuima pamenepo: dipatimenti yopangira zinthu za m'badwo watsopano idapangidwa zaka zitatu zapitazo, pomwe anthu pafupifupi 200 amagwira ntchito pakufufuza ndi chitukuko, kutsatsa ndi kugulitsa, ndikuyambitsa masabata aposachedwa m'maiko angapo pambuyo pa United States. Ufumu (Italy, France, Poland, Germany).
« Pali zosintha m'maiko onse koma zimasintha. Tinasankha mayiko asanu a ku Ulaya kuti ayambe kukula, chifukwa tili ndi maonekedwe pa msika wa fodya ndipo tayang'ana kukula kwa msika wa ndudu zamagetsi, akufotokoza Bambo Munnier. Tidzayambitsa pomwe pali kayendetsedwe ka ogula ku ndudu za e-fodya. Ku Belgium kapena ku Switzerland, salola ma e-zamadzimadzi okhala ndi chikonga, kotero kuti amachepetsa kufunika kwa msikawu. Ku United Kingdom, inhaler yake ya nicotine, yotchedwa Voke, yalandila chilolezo kuchokera kwa azaumoyo kuti amulembetse ndikubwezeredwa.
Zaka zisanu pambuyo pofika pamsika wa ku France, ndudu yamagetsi ikupitiriza kukangana. Ndi njira ina m'malo mwa fodya kwa ena, yomwe imatha kukhala ndi poizoni kwa ena. Mulimonse momwe zingakhalire, msika umakhalabe wolamulidwa ndi zinthu zomwe zitha kubwezeredwa (97% ndi voliyumu), zokondedwa ndi ogwiritsa ntchito.
gwero : Lemonde.fr
