Padziko lonse lapansi kumene malonda a fodya wamba akutsika nthawi zonse, opanga zazikulu alibe chochita koma kusintha njira zawo. Zatsopano, chithunzi chatsopano… Kusintha kwakuya, kwakutali komanso kokwera mtengo, komwe Philip Morris International akudzipereka.
IQOS, NDI ZOCHEZA ZOCHEZA?
Miyezi ingapo yapitayo pamene Andre Kalentzopoulos, Mkulu wa bungwe la Philip Morris International (PMI) ananena kuti cholinga cha gululi chinali kusiya kusuta fodya wamba. Ambiri ankakhulupirira kuti chinali chinyengo. Kodi mayiko osiyanasiyana, omwe amagwiritsa ntchito anthu 90.000, omwe akhala akupanga ndi kugulitsa fodya kwa zaka 150 pansi pa malonda a Marlboro, Chesterfield, L&M, angakambirane bwanji za kusinthaku? Komabe n’zimene zikuchitika.
Pambuyo pazaka 10 zantchito, madola 3 biliyoni ndi ma patent a 1.900 adasungidwa, Philip Morris adapanga IQOS, otchulidwa ndi ogula " Ndinasiya tuxedo wamba“. Ndodo yaing'ono ya fodya yopangidwa ndi fyuluta imalowetsedwa mu chipangizo chamagetsi ndikutenthetsa pakati pa madigiri 300 ndi 350. Fodya wosakanikirana ndi glycerin amauma chifukwa cha kutentha. Wosuta amakoka motere nthunzi wa fodya (ndicho chikonga). Zonse zopanda lawi, kuyaka, utsi, fungo ndi phulusa. Chipangizo chamagetsi chimapangidwa ku Malaysia. Philip Morris amawonetsetsa kuti ma subcontractors ali ndi mphamvu zamafakitale zofunika kuti athandizire mitengo yayikulu yopangira.
M'modzi mwa oyang'anira zolumikizana ndi gululi, Tommaso ndi Giovanni, pamodzi ndi Ruth Dempsey, woyang'anira sayansi wophiphiritsira wa Philip Morris International, akuyang'anira, kwa ola limodzi ndi theka, kufotokoza ntchito ya Iqos (zitsanzo, ma prototypes, maphunziro a sayansi, kukambirana ndi akuluakulu). Unalinso mwayi wopereka njira zatsopano za gululi, " mankhwala owopsa ochepa“. Nthawi zonse zimakhala za kusuta, koma za kusuta bwino.
Kampani ya fodya ikufotokoza kuti njira imeneyi ya “fodya wotenthetsera mpweya” ingachepetse kwambiri ngozi za thanzi. Malingana ndi maphunziro a gululo, Iqos ikhoza kuchepetsa mankhwala enaake m'magulu akuluakulu, mwa dongosolo la 90 mpaka 95%. Komabe, maphunziro ambiri odziyimira pawokha akadali mkati.
PHILIP MORRIS AMAFUNA KUPAKA IQOS PADZIKO LAPANSI..
A strategy " chiopsezo chochepa zomwe zimalola Philippe Morris kupitiliza kugulitsa fodya, bizinesi yake yayikulu. Mwachitsanzo, chomera chake cha Bologna ku Italy changoyang'ana nkhope: $ 670 miliyoni kuti asinthe ndikusintha mizere yopangira. Nkhuku 74 biliyoni za fodya zikuyenera kutuluka m’mafakitale a gululi pakutha kwa chaka.
Iqos idagulitsidwa kale m'maiko makumi awiri. Ku Japan pamlingo wadziko lonse, komanso m'mizinda yambiri, ku Switzerland, ku Italy, ku Russia, ku Portugal, ku Germany, ku Netherlands kapena ku Canada. Cholinga chake ndi chakuti ma Iqos azigulitsidwa m'mayiko 35 kumapeto kwa chaka. Kuphatikizapo France. Koma kampani ya fodya ikukana kutchula nthawi iliyonse.
Ku United States, kukambirana kuli mkati ndi FDA yamphamvu kwambiri (Food and Drug Administration). Ruth Dempsey, woyang'anira sayansi, akuwonetsa kuti " Masamba 2 miliyoni a zolembedwa aperekedwa kale kwa aboma“. Philip Morris akutsimikizira kuti mitengo yotembenuka " osuta miyambo kuti Iqos ndi zolimbikitsa (pakati pa 69 ndi 80% kutengera dziko).
Komabe zidzatenga nthawi kuti Iqos ndi mitundu ina yamagetsi ya gululo ipitirire muakaunti, ndudu yachikhalidwe. Mu 2016, "zinthu zoyaka" zidabweretsa madola 74 biliyoni. " Kuchepetsa zinthu zoopsa": $ 739 miliyoni. " Zaka zambiri za mbiri yakale sizisintha masana »anafotokoza posakhalitsa André Kalentzopoulos CEO wa PMI.
Njira yatsopanoyi ikuwoneka mwanjira iliyonse kuti ikondweretse osunga ndalama: mtengo wa Philip Morris International ukukwera, kuchokera ku madola a 85 mu January 2017, wafika pa madola 104 okha masiku ano.
M'ma laboratories, tikugwira ntchito kale pa zitsanzo zamtsogolo, PMI tsopano ikupereka theka la bajeti yake kuti ifufuze ndi chitukuko, mavoti a 4.500 akulembedwa. Mwayi wosintha - kuyambira chaka chino - ndudu za m'badwo watsopanowu kukhala ndudu zolumikizidwa (Bluetooth, pulogalamu yam'manja).
Kukula komwe kungachitike m'tsogolo chifukwa kungatsegule chitseko cha Big data kwa Philip Morris. Koma poyankha funsoli, Tommaso Di Giovanni, wolankhulira gululo, asangalala ndi kumwetulira kwakukulu.
gwero : BFMTV
