Kuyankhulana ndi Karin Warin, Co-founder wa Clopinette.
"Pambuyo pa chitukuko chonse komanso ndi masitolo apadera 3, kukonzanso msika wa ndudu zamagetsi sikungalephereke. »
Kuchulukitsa kwa masitolo apadera ndi chiopsezo cha kukhuta, kukakamiza anthu osuta fodya, kuletsa kokonzekera kutsatsa mu 2016 ... Kodi mumapanga bwanji msika wogawanika kwambiri wa ndudu zamagetsi? Ndi chiyembekezo chotani kwa ogawa monga Clopinette, mtsogoleri wa franchise?
Masiku ano kuli masitolo apadera okwana 3 ku France, omwe ayenera kuwonjezeredwa mpikisano kuchokera kumasitolo a fodya ndi masitolo akuluakulu ndi apakati (GMS). Pambuyo pa chitukuko chambiri m'zaka zaposachedwa, kukonzanso msika sikungapeweke chifukwa kupezeka kwakula kuposa kufunikira. Masitolo akutseka ndipo apitiriza kutseka. Tiyeneranso kuyembekezera kusuntha kwamagulu amtundu ndi magawo ogawa.
Kusatsimikizika kwamalamulo kwachotsedwa: a ndudu yamagetsi ndi chinthu chololedwa pansi pamikhalidwe yovuta kwambiri yogawa. Kuti tipewe kuchulukirachulukira kokhudzana ndi zinthu zomwe sizili bwino kapena zosagwirizana ndi zosowa za ogula, titha kukhala ndi chilolezo chovomerezeka kapena malo ogulitsira. Ponena za osuta fodya omwe amafuna kuti azigawira okha, takhala tikupambana milandu yathu. L'e-ndudu si boma la monopoly.
Ndi ma vapers miliyoni imodzi kapena ziwiri, ndi ndudu yamagetsi si mafashoni zotsatira. Msika ndi wokhazikika. Vuto kwa ogulitsa ndikupambana makasitomala atsopano, odziwitsidwa kwambiri powapatsa otetezeka (satifiketi yoyeserera, kutsata) ndi zinthu zatsopano, ntchito ndi upangiri. Izi ndizo maziko a lingaliro Clopinette kuyambira pomwe mtunduwo unakhazikitsidwa mu 2011.
Kodi network ndi yayikulu bwanji? Clopinette ? Nanga bwanji za njira yanu yoyendetsera ntchito komanso zolinga zanu zakukulitsa tsopano?
Network ili ndi malo ogulitsa 80 ku France: nthambi 21 ndi 59 franchise, podziwa kuti ambiri mwa ma franchise amagwira ntchito zosachepera ziwiri.Clopinette yangotenganso njira zake zoyambirira zapadziko lonse lapansi, ku Belgium, pogula njira Smoky Club.
Mu 2014, tidakhazikitsa pafupifupi mayunitsi makumi awiri (Bordeaux rue Sainte-Catherine, Saintes, Valenciennes, Dieppe, ndi zina zotero) ndipo tikukonzekera kutsegulira 20 chaka chino, mwachindunji komanso mosadziwika. chilolezo. Titakhala ndi malo okondedwa pamsewu nambala 1 pakati pa mzindawu, tikulunjikanso malo ogulitsira ndi malo ogulitsira monga mashopu otsegulidwa ku Aubière, Flins ndi La Roche-sur-Yon. Udindo wathu ngati unyolo wotsogola chilolezo amatitsegulira zitseko m'malo ogulitsira, komwe eni nyumba amakondera mitundu yamayiko kuposa odziyimira pawokha.
Pasanathe zaka zisanu, cholinga chake ndikukhala ndi malo ogulitsa 300 popitiliza chitukuko chathu komanso kudzera m'ntchito zakukula kwakunja, ngati kuli koyenera.
Ndi mbiri yabizinesi iti yomwe mumalemba kuti mugwiritse ntchito ma franchise? Kodi zenizeni za mgwirizano ndi chiyani ndipo mumapereka chithandizo chanji kwa ma franchisees?
Akuluakulu a Les amalonda a mtunduwo anali amalonda odziwa zambiri omwe anali atayendetsa kale mabizinesi ndipo amatha kumvetsetsa chinthu chatsopano komanso msika watsopano. Masiku ano, mbiri ya anzathu ndi osiyanasiyana: amuna, akazi, maanja, antchito akale Clopinette, oyang'anira omwe akuphunzitsidwanso,amalonda Nyumba Yama foni… Timakonda mbiri ya wamalonda wodyera masuku pamutu m'malo mokhala ndi ndalama.
Le ndalama zolowera, kujowina maukonde, ndi 15 mayuro. THE Malipiro amaikidwa pa 5% ya zotuluka ndi 1% ya zotuluka polumikizana. Kuti mutsegule sitolo ya pafupifupi 20 m², wophunzirayo ayenera kukhala ndi a chopereka chaumwiniosachepera 20 euros. Kunja kwa khomo, andalama zoyambira zimasiyanasiyana pakati pa 60 ndi 80 euros pa polojekiti iliyonse.
Mu amalonda ndi amalonda omwe amawongolera malo awo ogulitsa pomwe akupindula ndi chithandizo ndi chithandizo panthawi ya mgwirizano. Makamaka, otsogolera ntchito kotala kafukufuku masitolo. Izi zimapangitsa kuti zitsimikizire kugwiritsa ntchito moyenera ndondomeko zamalonda zamalonda pamene mukulimbikitsa maganizo kuchokera kumunda.
gwero : franchise-magazine.com/
